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Table Of Contents

1.4. Basic Technical Knowledge
1.5.1. Advantages of Radio
1.5.2. Disadvantages of Radio
1.6. Five Keys to Radio Advertising Success
1.7. TYPES OF RADIO ADVERTISING:
1.8. Future of Radio Advertising
1.9. Radio Advertising in India
1.10. OBJECTIVES
2.1. Primary Method:
2.2. Secondary Method:
3.1. Station Rates
3.2. Your Day parts Buying Options
3.3. Frequency
3.4. How many stations do you need
4.1. Introduction to Selling Radio Commercial
4.2. Elements of Good Radio Commercial
4.3. Creative Radio Advertising
4.4. Steps in Radio Ad Production
4.5. Measuring the Radio Effect
5.1. ALL INDIA RADIO
5.2.1. Target audience
5.2.2 The 4 P·s
5.2.3. Advertising
5.3.1. Target Audience
5.3.2. The 4 P·s
5.3.3. Marketing strategies
5.3.4. Advertising
5.4.1. The 4 P·s
5.4.3 . Advertising
5.4.4. Future Plans:
5.5.1. The idea behind the business model and its objective
5.5.2. Marketing Strategy
5.5.3. Target audience
5.5.4. Meow FM re-branded as Oye! 104.8 FM
5.5.5. Reason behind re-branding the MEOW as OYE - Sabse Filmi:
5.5.6. About oye! 104.8 FM
6.1.1 Characteristics of Television:
6.1.2. What radio can add:
6.2.1. Characteristics of Newspapers
6.2.2. What radio adds:
6.3.1 Characteristics of Outdoor
6.3.2 What radio adds:
6.4.1 Characteristics of magazines
6.4.2 What radio adds:
7.1. Findings
7.2. Recommendations
8. Does radio advertisement create an urge in you to try the brand?
9. Can you familiarise the specified radio by hearing the jingle?
10. Where would you expect to get the most detailed analysis of the news?
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Radio Advertising

Radio Advertising

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Published by Kajal Parmar

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Published by: Kajal Parmar on Jan 19, 2012
Copyright:Attribution Non-commercial

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04/03/2012

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