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ST Y OUT OF TROUBLE A
why you need to be in the know about libel
blue revolution
SOCIAL MEDIA
how to make it make money for you
6 of the best G I F T S T O TREA YOURSELF T TO I N 2 0 1 2
+ ON-AIR COMPETITIONS
juggling the details
bluerevolution
Issue 37 January 2012
Generating In this issue: What you need to know about libel l revenue through social media l competition tips l On-air Top resources for DJs and PDs.
Hi again,
Happy New Year! (Is it too late to say that now?) Well either way, 2012 is here and another issue of the Radio e-Zine hits your inbox. I should start out by admitting that we totally missed sending out a copy of the Radio e-Zine in December. Sorry about that! With all the best intentions in the world, the plan was to get a copy to you in early December. However, as soon as we started getting anywhere near the festive season, it just got a little manic. As many readers will already know, here at Blue Revolution we make a whole range of Festive Specials each year which adds to our already hectic production schedule. In fact, last month we produced over 36 hours of additional content to go alongside the 84 hours of content we usually produce. So Im sure you can understand when I say it got kinda busy. And I also hope you can forgive us for not getting December's Radio e-Zine out, as a result. :) We'll more than make up for it though with this packed issue: Page Page Page Page Page 3 - Paul Chantler Gets Legal 4 PD Tips 5 Paul Hollins Shows How Social Media Can Increase Revenues 9 6 of the Best: Gifts to Treat Yourself to in 2012 1 A SureLog Special Offer 1
Blue Revolution is a leading supplier of programming content, music services and production tools to radio stations worldwide. Our range of weekly shows include the award-winning Totally 80s, Totally 90s, The Weekend Vibe, The Donny Osmond Show, Wolfman Jack and many more. Our network of client stations trust us to deliver programmes proven to build audiences and raise revenue. Find out more by visiting us online at
Paul Hollins
paul@bluerevolution.com
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WATCH OUT!
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P D
tips
On-air competitions can be time-consuming and you've got to ensure that compliance rules are followed. Failure to do so can land you in serious hot water and in extreme cases cost the station a lot of money in fines.
Therefore it's important that you don't delegate the responsibility or swamp the presenter with extra unnecessary responsibilities such as lining up the callers, taking names and addresses, or checking for compliance issues. The presenter's responsibility is to concentrate 100% on the output of the radio station after all the output is your 'product' so it's important not to give them other distractions. Have a member of staff volunteer to handle to calls (or do it yourself). Train them in compliance issues. For example, if you have a competition where you're taking a number of callers to air, you have to ensure the selection of those callers is completely random and, more to the point, verifiable. Also give the designated 'phone handler' the job of collecting names & addresses so prizes can be sent out to winners. This takes the pressure off the presenter who is then able to concentrate fully on his/her show. The benefits are huge and you will be amazed how much difference this simple process can make to the sound of your station. Got an idea for a great PD Tip? Email pdtips@bluerevolution.comand it could feature in a future edition.
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! !
In the last Radio e-Zine I wrote an article about harnessing the power of Social Media through sites like Facebook and Twitter. The article generated a lot of positive reaction, especially from programmers who had been struggling to get a handle on the positive impact Social Media can have on their output. I spoke about how Social Media can quickly and easily help you to connect with your audience in new and exciting ways which finally makes the conversation you have with your listeners two-way. Radio has always been a one-directional medium but now we can engage with our listeners like never before and see their reactions almost instantaneously. Radio, as an industry, needs to embrace this new world order because Social Media isn't just a passing fad. It's here to say, no matter how much you might want it to go away. Following on from last month's article, I promised to explore some of the ways that your station can monetize the process of tweeting and posting status updates. From the feedback I got after last month's article, I think this will be of particular interest to small and medium-size stations that don't have the resources (or budget) to employ a full-time Social Media expert. A Very Quick Re-Cap On Last Month's Article If you've followed the pointers in my previous article, your station should by now have a Facebook Fan Page and a Twitter account set-up. The idea is to get your listeners to 'Like' your page on Facebook. If you can get them to do that it means your status updates will start to appear in their 'news feed'. The benefit of this is that whenever you post an update it will automatically have an audience. On Twitter it's even easier as people just elect to 'follow' you. Once they do that, your tweets will then appear on their Twitter feed. Again, this means that your followers will automatically see your tweets. You can even link your Facebook & Twitter accounts so that when you post on one your message is automatically passed to the other. So if you tweet via Twitter, the same message will be shown to your Facebook followers and vice-versa. Its a good idea to do this as youll essentially get a double-whammy for the same amount of work The key is to post updates and make tweets on a regular basis, so that you are reaching out to your audience. Encourage them to respond to your updates and tweets. Above all, be visible. Follow the rules that I mentioned in last month's article about the best methods of tweeting and why your DJs should only ever give out THE STATION Facebook details and Twitter address (and not their own).
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