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Wp Ibm Cognos 10 Intelligence Unleashed

Wp Ibm Cognos 10 Intelligence Unleashed

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Published by: PineTree Pinheiro on Jan 19, 2012
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01/19/2012

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Cognos Sotware
White Paper
IBM Sotware Group
IBM Cognos 10:Intelligence unleashed
 Freedom to make smarter decisions that drive better business results 
 
Overview
Business as usual is not what it used to be. But one thing iscertain: complexity is growing and will continue to do so. According to a study by McKinsey: “Running a 21st-century company is exponentially more complex than running a20th-century company. Companies must pay attention to morestakeholders, more regulations, and more risks – and watch tosee what their customers are tweeting about them.”
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  At the same time, more data is available than ever beore. Not just rom business systems and communications devices. Theinternet and social networks are having a greater and greaterinuence on how people think and communicate. A recent IBM CEO study points to this acceleratingconvergence o people and inormation as the biggest actorinuencing the uture o organizations.
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 In a ast interconnecting and complex world, it is no longersufcient to decide and act based on limited inormation,traditional time horizons or strategic planning cycles. Newchallenges and opportunities require agility: the ability toassess, reinvent and adjust.It is the kind o agility that is enabled by IBM Cognos BusinessIntelligence. The sotware brings together reporting, plusanalysis, scorecarding and dashboards. And it expands thesebusiness intelligence (BI) capabilities with planning, scenariomodeling, real-time monitoring and predictive analytics –allowing you to tap into inormation within your organizationand beyond, to connect with key stakeholders and to shareinsight, align and decide.In so doing, Cognos Business Intelligence unleashes thecollective intelligence within your organization – so you cansee around corners, predict outcomes, make inormeddecisions and act smarter and aster than the competition.
Answer key business questions
 More than ever, the need or business insight is essential.Increasing complexity and uncertainty worldwide demand thatbusinesses and governments improve their ability tounderstand and anticipate change. Many organizations arelooking at technologies such as advanced and predicativeanalytics to help.Employees must also step up to the challenge. Many arealready adapting – to being more accountable, fnding greaterefciency and doing more with less. At the same time, organizations must evolve to accommodate aculture that integrates several generations o workers,including a gen-X workorce that is technically savvy,networked and collaborative by nature.
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 IBM Cognos 10: Intelligence unleashed 
“What makes companies stand out from oneanother is the ability to use analytics across theend-to-end business model. Greater transparency from one end of the business to the other is key.” 
 IBM CFO study
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“My generation has a completely different viewand understanding of unbounded, unlimited social connectivity, science and technology, and cultural conglomeration; that leads to more open,interconnected ambitions.” 
 IBM CFO study
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1 
Peter Bisson, Elizabeth Stephenson, and S. Patrick Viguerie, Global orces: An introduction, McKinsey Quarterly, June 2010.
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Capitalizing on Complexity: Insights rom the 2010 IBM Global CEOStudy, IBM Institute or Business Value, May 2010.
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 The New Value Integrator: Insights rom the Global Chie FinancialOfcer Study, IBM Institute or Business Value, March 2010.
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Capitalizing on Complexity, Ibid.
 
Cognos Sotware
3
 The true driver o success comes rom putting inormation andinsight into the hands o many dierent users – the value o analytics increases as more users access complete, consistentand trustworthy inormation.In any organization, your highest perorming employees aredriven to multi-task and fnd answers; they are hungry orinormation. Because o diverse experience, roles andresponsibilities across the business, they need the reedom andexibility to explore and see relevant inormation in ways thatare most meaningul to them. That means getting to the inormation they need easily, andnot being dependent on IT or analysts to do the query andreporting or thinking or them.Business users need simple user interaces that allow them toengage and fnd answers to their own questions. And they shouldn’t have to switch tools or learn new applications as they expand their thinking. They need sotware that can keep pace with the way they think.Cognos Business Intelligence addresses these demands by providing analytics everyone can use to answer key businessquestions. The unifed decision workspace allows users to:Easily view, assemble and personalize inormation to ollow a
•
train o thought and generate unique perspectives.Explore all types o inormation rom all angles to assess the
•
current business situation. Analyze acts and anticipate tactical and strategic implications
•
by shiting to more advanced, predictive or what-i analysis.
Assemble and personalize inormation or unique insights
 With a diverse and evolving workorce, it is crucial to givebusiness users the reedom to be creative and eective.Cognos Business Intelligence accommodates the dierentneeds o users in your organization, rom executives andanalysts to business users and BI proessionals – whether they need to do analytical reporting, trending, scenario modeling orpredictive analytics. They require the reedom to combine and explore internal andexternal inormation their way, without having to leave their workspace or change tools. They need to be able to see thepast, present and uture to build contextual insight. And they want the exibility and ease o use to present data inmultiple ways such as via a report, dashboard, spreadsheet ordepartmental application. Multiple time horizons or tacticaland strategic decision making are just as critical.Cognos Business Intelligence provides:Search-assisted authoring, which lets users easily fnd and
•
create BI content.Intuitive reporting, analysis, dashboard and scorecarding
•
capabilities that allow users to quickly personalize and easily fnd relevant content. A single view o all time horizons (past, current and uture) or
•
a more complete picture. Ability to incorporate spreadsheet content or inormation rom
•
departmental systems or rapid reporting and ad-hoc analysis.
Explore all types o inormation rom all angles
Organizations have to monitor their health and track perormance against plan. It is also more crucial that they learnto monitor external actors that may create opportunities andrisks in their business. As well, people have diverse perspectives. Business users needto understand and relate inormation to their activities androles, and realign as the market or business changes.Each business manager requires visibility into the unctions or which they are accountable as well as how their unctionintersects with other business operations. They needinormation that is appropriate to both their role andresponsibility, and content that can be shared across theenterprise.Finally, statistical rigor enhances the decision-making process,as users look to validate business inormation and drivedecisions by incorporating statistical evidence into theirreporting. They may also require deeper understanding o patterns or correlations in their data.

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