Business as usual is not what it used to be. But one thing iscertain: complexity is growing and will continue to do so. According to a study by McKinsey: “Running a 21st-century company is exponentially more complex than running a20th-century company. Companies must pay attention to morestakeholders, more regulations, and more risks – and watch tosee what their customers are tweeting about them.”
At the same time, more data is available than ever beore. Not just rom business systems and communications devices. Theinternet and social networks are having a greater and greaterinuence on how people think and communicate. A recent IBM CEO study points to this acceleratingconvergence o people and inormation as the biggest actorinuencing the uture o organizations.
In a ast interconnecting and complex world, it is no longersufcient to decide and act based on limited inormation,traditional time horizons or strategic planning cycles. Newchallenges and opportunities require agility: the ability toassess, reinvent and adjust.It is the kind o agility that is enabled by IBM Cognos BusinessIntelligence. The sotware brings together reporting, plusanalysis, scorecarding and dashboards. And it expands thesebusiness intelligence (BI) capabilities with planning, scenariomodeling, real-time monitoring and predictive analytics –allowing you to tap into inormation within your organizationand beyond, to connect with key stakeholders and to shareinsight, align and decide.In so doing, Cognos Business Intelligence unleashes thecollective intelligence within your organization – so you cansee around corners, predict outcomes, make inormeddecisions and act smarter and aster than the competition.
Answer key business questions
More than ever, the need or business insight is essential.Increasing complexity and uncertainty worldwide demand thatbusinesses and governments improve their ability tounderstand and anticipate change. Many organizations arelooking at technologies such as advanced and predicativeanalytics to help.Employees must also step up to the challenge. Many arealready adapting – to being more accountable, fnding greaterefciency and doing more with less. At the same time, organizations must evolve to accommodate aculture that integrates several generations o workers,including a gen-X workorce that is technically savvy,networked and collaborative by nature.
IBM Cognos 10: Intelligence unleashed
“What makes companies stand out from oneanother is the ability to use analytics across theend-to-end business model. Greater transparency from one end of the business to the other is key.”
IBM CFO study
“My generation has a completely different viewand understanding of unbounded, unlimited social connectivity, science and technology, and cultural conglomeration; that leads to more open,interconnected ambitions.”
IBM CFO study
Peter Bisson, Elizabeth Stephenson, and S. Patrick Viguerie, Global orces: An introduction, McKinsey Quarterly, June 2010.
Capitalizing on Complexity: Insights rom the 2010 IBM Global CEOStudy, IBM Institute or Business Value, May 2010.
The New Value Integrator: Insights rom the Global Chie FinancialOfcer Study, IBM Institute or Business Value, March 2010.
Capitalizing on Complexity, Ibid.