Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Save to My Library
Look up keyword
Like this
5Activity
0 of .
Results for:
No results containing your search query
P. 1
kfccc

kfccc

Ratings: (0)|Views: 500 |Likes:
Published by sonuka
brand tracking survey of KFC
brand tracking survey of KFC

More info:

Published by: sonuka on Nov 11, 2008
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPT, PDF, TXT or read online from Scribd
See more
See less

10/03/2010

pdf

text

original

 
 
Brand Tracking Survey -KFC
Presented by –Sonuka Agarwal(M.B.A. in design management)
 
 
Kentucky Fried Chicken
, usually known as
KFC
, is a chainof fast food restaurants based in Louisville, Kentucky,specializing in Original Recipe®, Extra Crispy™, Twister® andColonel's Crispy Strips® chicken with homestyle sides.The basic dimensions used for a brand tracking survey are –Brand Awareness and UsageBrand JudgmentsBrand PerformanceBrand ImageryBrand feelingsBrand Resonance
The Survey
 
 
Personal Information
Your Name?Age?Profession?How frequently you dine out?What is your perferance in Dining out?

Activity (5)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
gias_iub liked this
gias_iub liked this
mnijkl liked this

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->