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Introduction
 
Maps for Modern Magellans: Charts for Captains of Commerce
By Roger Anderson Ph.D.
Copyright © 2007, Modern Magellans Media
4502 Granada DriveYorba Linda, CA 92886www.modernmagellans.comAll rights reserved, including the right of reproduction of any portion of this
publication or transmission in any from or means without the expressed wrien
permission of the author or copyright holder. Brief quotations and extracts may be
used for review or editorial purposes without wrien permission.Quotations without aribution are by Roger Anderson
All brand names and Trademarks mentioned in this publication are the property oftheir respective owners. All trademark names and designations were capitalized toassist in the recognition of such. No endorsements were received for inclusion in thiswork nor are any endorsements of other products or publications are to be inferredfrom their inclusion in this publication.
Cover Design:
Bre Anderson
Book Layout and Illustrations:
Bre Anderson
Editors:
Becky Clines, Liz Kylin, Lorrie Winter, & Lloyd PorterSpecial corporate editions can be made available which can include a foreword by a company executive or selected individual. Special editions for distribution toemployees or customers can also have the corporate logo on the cover.For information regarding special corporate editions or bulk sales discounts pleasecontact Modern Magellans Media directly by:
E-mail
: orders@modernmagellans.com
Phone
: 714-779-1095
FAX
: 309-418-6304Library of Congress Cataloging-in-Publication information available upon request.ISBN 13; 978-0-9794789-0-1 (For the full paperback book)
 
 Acknowledgements:
There are so many people to thank and I will undoubtedly omitimportant names. Fortunately, there will be other editions and booksin this series.
I need to thank, in no particular order Alan Stanford, John Hal,
David Landsberger, Paul Seliskar, Dan Rime, and John Baldeschweiler
for mentoring through the development of my rst company.
To my friends and colleagues at Anderson Unicom Group, I thankyou for your patience while an eager but inexperienced entrepreneur
learned the ropes. I am beer for it and much of what I know, I know
 because we all learned it together. It was not always easy but it was agreat time to ride the wave.Over 30 people read or listened to all or parts of this book asit developed. I thank them for their input, understanding, andencouragement. The list of readers includes: Larry Daines, ChrisKendig, Dane Shank, Drew Hansen, Jack Cassidy, Mark Prebe, KevinWeigler, Tiana Fatutalia, Ken “KC” Clement, Craig Winter, Stan Klein,
Bart Greenburg, Ma Holt, J. “Jay” Brown, Louise Dalton, Sally van
Haitsma, Ron Ralston, Steve Clark, Dan Rime, James Obermeyer,
Tersia d’Elgin, John Hal, and Alan Stanford.A special thanks to those who read with the intent to x thegrammar, ow, and clarity: Chris Anderson, Phyllis Helton, Ryan
Anderson, Lorrie Winter, Becky Clines, Lloyd Porter, and Liz Kylin.
An extra special thanks goes to my son Bre who took my scribbled
drawings or amateur diagrams and made them into the works of artyou see in this book and on the website.
One nal thank you to my great friend Charlie Graham. He was
always there for me when I needed anything. We had many late nights
 bowling and talking. He le this world much too soon for everyone
who ever met him, including me.

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