SUMMARY AND CHECK LIST FOR:
Module Zero: #2
Pick a Target!
USE THE TOOLBAR ABOVE TO PRINT OR DOWNLOAD AS A .pdf DOCUMENT ETC. IF YOU WISH)
YOUR FIRST KEYWORDS
Keywords, keyword phrases, search terms - they are all the same thing as far as we’reconcerned. Essentially what we are looking for is a search request that somebodylooking for a business or web site like ours will type into a Google (or Yahoo or Bing)search box.
Well actually we want to find hundreds of them!
Then we want to somehow cherry pick a handful of those popular search terms (i.e.often used phrases) and then see what sort of competition we will face if we intend totarget those search terms by optimising our site’s pages for them.
Google indexes, if you’ve done your job right, all the pages of your sitenot just the Home page. Consequently different pages on your site can be optimisedfor different search terms. THIS IS A GOOD THING! It means we can target loadsof search terms and start pulling visitors into our site via different pages. Then wecan ‘
rinse and repeat
’ this process in the future when we want to optimise other pageson the site. For now let’s focus on targeting our
for a ‘local’ search term by using our town name to get ranked for ‘
Your Business in your Town
‘Dog Grooming Chelsea’
‘Bristol Garden Designer’
. AND another page for something more generic e.g.
‘best dog grooming salon’
‘garden design decking plans’
. So let’s concentrate on that second search term for now. What would you say would be