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WebDelegation-ModuleZero2

WebDelegation-ModuleZero2

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Published by Clive McGonigal
Part 2 of the free DIY SEO tutorials available on http://www.webdelegation.com
Part 2 of the free DIY SEO tutorials available on http://www.webdelegation.com

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Published by: Clive McGonigal on Jan 20, 2012
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01/20/2012

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SUMMARY AND CHECK LIST FOR:
 
Module Zero: #2
Pick a Target! 
DIY Search Engine Optimization©2011 www.WebDelegation.com(
N.B.
USE THE TOOLBAR ABOVE TO PRINT OR DOWNLOAD AS A .pdf DOCUMENT ETC. IF YOU WISH) 
 YOUR FIRST KEYWORDS 
Keywords, keyword phrases, search terms - they are all the same thing as far as we’reconcerned. Essentially what we are looking for is a search request that somebodylooking for a business or web site like ours will type into a Google (or Yahoo or Bing)search box. 
Well actually we want to find hundreds of them! 
Then we want to somehow cherry pick a handful of those popular search terms (i.e.often used phrases) and then see what sort of competition we will face if we intend totarget those search terms by optimising our site’s pages for them. 
REMEMBER:
Google indexes, if you’ve done your job right, all the pages of your sitenot just the Home page. Consequently different pages on your site can be optimisedfor different search terms. THIS IS A GOOD THING! It means we can target loadsof search terms and start pulling visitors into our site via different pages. Then wecan ‘
rinse and repeat 
’ this process in the future when we want to optimise other pageson the site. For now let’s focus on targeting our 
Home page
for a ‘local’ search term by using our town name to get ranked for ‘
 Your Business in your Town
’. e.g.
‘Dog Grooming Chelsea’
or 
‘Bristol Garden Designer’
. AND another page for something more generic e.g.
‘best dog grooming salon’
or 
‘garden design decking plans’
. So let’s concentrate on that second search term for now. What would you say would be
 
the ‘seed’ search term for the two examples I’ve just mentioned? I would suggest
‘doggrooming’
and
‘garden decking’
- these are not very focused, will get thousands andthousands of searches every day and would be difficult to rank well for. So which of these search terms do you think you might be able to compete with andmaybe get onto Google page #1 for: 
‘dog’‘dog grooming’‘dog grooming salon’‘homeopathic dog grooming salon’
 I hope you said,”The last two”! As the search term becomes more targeted it should be easier for us to get rankedhighly for it. These longer, focused search terms are known as
‘long tail’ keywords
.EXAMPLE: Which of the search terms below would you think it easier to rank highin Google for? AND which term do you think shows the searcher is very interested inLondon based dog training schools? The ‘secret’ comes in the juggling act of finding a long tail keyword that is used oftenby searchers on the net and compare that to the number of other sites targeting thatkeyword and how effective, or ineffective those competitors sites are.
 NB: It’s easy to rank #1 on Google for an ‘exact match’ long tail keyword phrasethat nobody is searching for! What’s the use of that? Beware Fraudulent SEO
 
Consultants! 
e.g.
 ‘Good Boy homeopathic dog grooming salon’ 
- if your salon’s name is ‘TheGood Boy Dog Grooming Salon’ it’s not likely that a potential client searching onlinewill already know your company name right? NOT ALL GOOGLE RANKINGS ARECREATED EQUAL! So we need to get some search terms people ARE typing into Google’s search ‘box’and finding a way to check out the competition for those terms. 
LET’S GET STARTED! 
If we want to know what people are searching for on Google let’s go straight to thesourceand find out: Go to Google.com and type into the search box
‘Google External Keyword Tool’
andclick on the first result that comes up. 
SIDENOTE:
If you sign up for a Google Adsense account (costs nothing) this tool willgenerate a LOT more results so go and do that. If you are asked to set up a GoogleMail account do that too, as we’ll need it later for other clever stuff.Use this links to signup for a Google Adwords accountand get $75 of credit - that might come in useful later! Now type in your ‘seed’ keyword. In the example above we said
‘dog grooming’
solet’s type that in and set our search options and filters (i.e. you can specify languagesand which country you want to target)

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