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DOTCOMOLOGY 
BY: STONE EVANS, THE HOME BIZ GUY
Click Here To Discover 3 Easy Steps To Make Money Online! INTRODUCTION.................................................................9
 
E
MPTY YOUR CUP
!................................................................13
 
D
ON
’ 
T LISTEN TO THE
 “
SO
-
CALLED
” 
EXPERTS
…...............................14
 
D
O YOU HAVE WHAT IT TAKES TO BE AN E
-
ENTREPRENEUR
?.................16
 
T
HE
I
NTERNET
—
 
Y
OUR
B
USINESS
T
OOL
......................................17
 
T
HE
R
IGHT
P
RODUCT
S
ELLS
I
TSELF
............................................18
 
T
HE
E
TERNAL
,
 
C
HANGING
B
USINESS
P
LAN
...................................20
 
1. GETTING STARTED.......................................................23
 
1.1
 
M
AKING
Y
OUR
W
EBSITE
A
TTRACTIVE
,
 
I
NTERESTING
,
 
E
NGAGING AND
I
NTERACTIVE
............................................................................23
 
1.2
 
N
AVIGATION
.................................................................26
 
1.3
 
D
EFINING A
U
SABLE
S
ITE
..................................................31
 
1.3.1 Good Content is Critical.........................................31
 
1.3.2 Ease of Access to Information.................................32
 
1.3.3 Quick Access to Information...................................32
 
1.3.4 Cleanly Designed Pages.........................................33
 
1.3.5 Download Status..................................................33
 
1.3.6 Usability Problems................................................34
 
1.4
 
B
UILDING
I
NTERACTIVITY AND
P
ERSONALIZATION
......................35
 
1.5
 
G
RAPHICS
....................................................................37
 
1.6
 
W
EB
C
OPY
...................................................................37
 
1.7
 
C
HOOSING A
D
OMAIN
N
AME
...............................................41
 
1.7.1 Using Expired Domains to Skyrocket Your Traffic.......44
 
1.8
 
T
HE
H
OST
...................................................................45
 
 
- 2 -
 
 1.9
 
T
ESTING AND
P
ERFORMANCE
..............................................47
 
1.9.1 Monitoring and Tracking........................................49
 
1.9.2 Tracking Your Sales...............................................54
 
1.10
 
B
UILDING
C
REDIBILITY AND
M
AINTAINING IT
..........................55
 
2. INTERNET BUSINESS IDEAS........................................58
 
2.1
 
L
EVERAGE THE
A
DVANTAGES OF THE
N
ET
................................58
 
2.2
 
W
HAT
B
USINESSES
A
RE
S
UCCEEDING ON THE
N
ET
?...................59
 
2.3
 
S
HOULD YOU BE SELLING A PRODUCT OR A SERVICE
?...................61
 
2.4
 
I
MPORTANCE OF
B
ACK
-
END
S
ELLING
.....................................63
 
2.5
 
C
ROSS
-S
ELLING
............................................................65
 
3. SECRETS OF WINNING TRAFFIC THROUGH SEARCHENGINES................................................................................67
 
3.1
 
H
OW
S
EARCH
E
NGINES
W
ORK
............................................69
 
3.2
 
T
OP
S
EARCH
E
NGINES
.....................................................72
 
3.3
 
S
EARCH
E
NGINE
P
AGE
-R
ANKING
A
LGORITHMS
..........................76
 
3.4
 
K
EYWORDS
—
 
O
PTIMIZING
Y
OUR
S
ITE TO
G
ET
T
OP
B
ILLING AT
S
EARCH
E
NGINES
.................................................................................82
 
3.5
 
W
EB
C
OPY FOR
SEO.......................................................86
 
3.6
 
S
UBMITTING TO
S
EARCH
E
NGINES
........................................87
 
3.7
 
S
EARCH
D
IRECTORIES
–
 
T
HE
B
ENEFITS OF
B
ROWSING
................88
 
3.7.1 Submitting to Search Directories.............................89
 
3.8
 
P
AY
-P
ER
-C
LICK
—
 
B
UYING
S
TATUS
......................................89
 
3.8.1 Show Me the Money!.............................................91
 
3.8.2 Submitting to Pay-Per-Clicks..................................92
 
3.8.3 Google AdWords...................................................93
 
3.9
 
L
INK
P
OPULARITY AND
L
INK
A
NALYSIS
...................................95
 
3.9.1 Reciprocal Links and Partner Sites...........................97
 
3.9.2 Picking Your Partner..............................................98
 
- 3 -
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