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Professional.web.Design

Professional.web.Design

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Published by nolidocot

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Published by: nolidocot on Jan 21, 2012
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Smashing eBook Series: #1 Professional Web Design
 _____________________________________________________________ 
Preface
This e-book contains a selection of the best articles aboutprofessional Web design that have been published on SmashingMagazine in 2009 and 2010. The articles have been carefully editedand prepared for this PDF version; some screenshots and links wereremoved to make the book easier to read and print out.This book presents guidelines for professional Web development,including communicating with clients, creating a road map to asuccessful portfolio, rules for professional networking and tips ondesigning user interfaces for business Web applications. The bookshares expert advice for students and young Web designers, and italso helps you learn how to respond effectively to design criticism,use storytelling for a better user experience and apply color theory toyour professional designs
.
This book is not protected by DRM. A copy costs only $9.90 and isavailable exclusively at
http://shop.smashingmagazine.com
. Pleaserespect our work and the hard efforts of our writers. If you receivedthis book from a source other than the Smashing Shop, pleasesupport us by purchasing your copy in our online store. Thank you.
Published in March 2010 by Smashing Media GmbH - Werthmannstr.15 - 79098 Freiburg / Germany - Geschäftsführer: Sven Lennartz,Vitaly Friedman - Amtsgericht Freiburg: HRB 704836.
 
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Smashing eBook Series: #1 Professional Web Design
 _____________________________________________________________ 
Table of Contents
Preface
................................................................................................................2
Harsh Truths About Corporate Websites
..........................................9You Need A Separate Web Division..............................................9Managing Your Website Is A Full-Time Job.............................11Periodic Redesign Is Not Enough................................................12Your Website Cannot Appeal To Everyone..............................13You Are Wasting Money On Social Networking....................13Your Website Is Not All About You.............................................15You’re Not Getting Value From Your Web Team....................15Design By Committee Brings Death...........................................17A CMS Is Not A Silver Bullet..........................................................19You Have Too Much Content.........................................................20Conclusions..........................................................................................21
Portfolio Design Study: Design Patterns and CurrentPractices....................................................................................
22Light vs. Dark Design........................................................................23How Many Columns?.......................................................................24Introductory Block On Top?...........................................................26Layout Alignment..............................................................................27Navigation Alignment......................................................................29Search Box Design.............................................................................30Flash Elements.....................................................................................30Where To Put Contact Information?...........................................31“About Us” Page.................................................................................34
 
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