Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Standard view
Full view
of .
Look up keyword
Like this
0 of .
Results for:
No results containing your search query
P. 1
Kids Brochure

Kids Brochure

Ratings: (0)|Views: 710 |Likes:
Published by Daisy

More info:

Published by: Daisy on Nov 12, 2008
Copyright:Attribution Non-commercial


Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less





tips for
in a
created and distributed by New American Dream • www.newdream.org • 1-877-68-DREAM
 With a single-minded competitiveness reminiscent ofthe California goldrush,corporations are racing to stake their claim on the consumer groupformerly known as children.What was once the purview ofa few entertainment and toy companies has escalated into a gargantuan,multi-tentacled enterprise with a combined marketing budget estimated at over$15 billion annually — about 2.5 times more than what was spent in1992.Children are the darlings ofcorporate America.Theyre targetsfor marketers ofeverything from hamburgers to minivans.And it’s notgood for them. –Susan Linn,
Consuming Kids: The Hostile Takeover ofChildhood 
 We have become a nation that places a lower priority on teaching itschildren how to thrive socially,intellectually,even spiritually,than it doeson training them to consume.The long-term consequences ofthisdevelopment are ominous. –Juliet Schor,
Born to Buy 
Table of Contents
Protecting Our ChildrenChildren as TargetsCommercial TelevisionBeyond the TubePrying Open Inter-Child RelationshipsBreaching the School’s WallsHarming Children’s Well-Being  Who’s Responsible?Creating TV-Free Family Rituals What You Can DoIn the Community Laws Protecting ChildrenKnow Your Policy-Maker Tune Out Channel One Talk in Class You Are Not Alone What You Do MattersResourcesFootnotes This booklet was written andpublished by 
New AmericanDream
.We help Americansconsume wisely for a better world.In a society oftenfixated on “more,wefocus on more ofwhatmatters — a cleaner envi-ronment,a higher quality oflife,and agreater commitment to justice.A key part ofthat focus is helping parentsand caregivers raise healthy,happy chil-dren — children with strong values,asense ofcommunity,and meaningfulconnections to the natural world.Visitus online
tolearn more about our programs andsee the back page for an offer toreceive a great parenting book whenyou support our work.
© April 2006 by the Center for a New American Dream. Any part of this booklet maybe reprinted if credit is given to New American Dream and our website and toll-freenumber are provided (www.newdream.org, 1-877-68-DREAM). We’d love to knowwhere you reprint our resources; please tell us at newdream@newdream.org.

Activity (16)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
wizrun liked this
Ravi Bhartia liked this
Ravi Bhartia liked this
Ravi Bhartia liked this
gres_manoj liked this
ygrao liked this
sekararumugham liked this
camivieru liked this

You're Reading a Free Preview

/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->