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Table Of Contents

From Normality to Turbulence
What Is MarketTurbulence?
FactorsThat Can Cause Chaos
Conclusion
Reducing Marketing, Brand, and New Product Development Expenses
Declining Sales and Price Discounting
Decoupling from Customers by Reducing Sales-Related Expenses
Undervaluing Suppliers and Distributors
Constructing an Early-Warning System (EWS)
Construction of Key Scenarios
Scenario and Strategy Selection
Designing Management Systems for Resilience
The Chaotics Management System
Finance and InformationTechnology
Manufacturing/Operations
Purchasing/Procurement
Human Resources
Designing Marketing Systems for Resilience
Common Marketing Reactions to Crises
Strategic Marketing Responses to Crises
Operational Issues Facing the Marketing Department
Operational Issues Facing the Sales Department
Achieving Business Enterprise Sustainability
Business Enterprise Sustainability (BES)
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Philip Kotler& John a Caslione - Chaotics.the Book

Philip Kotler& John a Caslione - Chaotics.the Book

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Published by: urkr on Jan 22, 2012
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12/23/2012

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