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Integrisane marketing komunikacije
Istorijski razvoj integrisane marketing komunikacije
Javnost sa kojom kompanija komunicira
Integrisana marketing komunikacija
Faktori nastanka IMK
Koristi od IMK
Novi pristup marketinškom komuniciranju
Organizacione promene u primeni IMK
Faze procesa informisanja potrošača
Komunikacija
IMK proces planiranja
Učesnici u IMK procesu
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R_Janicic - Integrisane Marketing Komunikacije I

R_Janicic - Integrisane Marketing Komunikacije I

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Published by Nenad Pavlović

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Published by: Nenad Pavlović on Jan 22, 2012
Copyright:Attribution Non-commercial

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10/16/2013

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