Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Save to My Library
Look up keyword
Like this
89Activity
P. 1
2012 Edelman Trust Barometer: Executive Summary

2012 Edelman Trust Barometer: Executive Summary

Ratings: (0)|Views: 71,242 |Likes:
Published by Edelman
The 2012 Edelman Trust Barometer is the firm’s 12th annual trust and credibility survey. The survey was produced by research firm StrategyOne and consisted of 20-minute online interviews conducted from October 10 - November 30, 2011. The 2012 Edelman Trust Barometer online survey sampled 25,000 general population respondents with an oversample of 5,600 informed publics in two age groups (25-34 and 35-64) across 25 countries. All informed publics met the following criteria: college-educated; household income in the top quartile for their age in their country; read or watch business ⁄ news media at least several times a week; follow public policy issues in the news at least several times a week. For more information, visit http: ⁄ ⁄ www.edelman.com ⁄ trust or call 212.729.2166.
#edeltrust2012
The 2012 Edelman Trust Barometer is the firm’s 12th annual trust and credibility survey. The survey was produced by research firm StrategyOne and consisted of 20-minute online interviews conducted from October 10 - November 30, 2011. The 2012 Edelman Trust Barometer online survey sampled 25,000 general population respondents with an oversample of 5,600 informed publics in two age groups (25-34 and 35-64) across 25 countries. All informed publics met the following criteria: college-educated; household income in the top quartile for their age in their country; read or watch business ⁄ news media at least several times a week; follow public policy issues in the news at least several times a week. For more information, visit http: ⁄ ⁄ www.edelman.com ⁄ trust or call 212.729.2166.
#edeltrust2012

More info:

Categories:Types, Brochures
Published by: Edelman on Jan 22, 2012
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

02/14/2014

pdf

text

original

 
19;1
Gngbdkm ^qwz~ Akqodg~gq Gugjw~fpg Zwddkqv
 
;
19;1 ^qwz~ Akqodg~gq3 Awzfmgzz Jkm Gkqm ~eg Bfjgmzg ~o Bgkn
 ^eg 19;1 Gngbdkm ^qwz~ Akqodg~gqzggz km wmyqgj$gngm~gn mfmg$yofm~hboakb ngjbfmg fm~qwz~ fm hopgqmdgm~-Fm ~xgbpg jowm~qfgz"f~ ~qkfbz awzfmgzz" dgnfk" kmn mom$hopgqmdgm~kb oqhkmfsk~fomz kz ~egbgkz~ ~qwz~gn fmz~f~w~fom- ^efz ekzywzegn doqg jowm~qfgz fm~o ~eg nfz$~qwz~gq jk~ghoqv %hwqg ;&- Yobf~fjkbaqfmlzdkmzefy om ~eg nga~ jgfbfmhfm ~eg Wmf~gn Z~k~gz" nvzwmj~fomom akfbow~z fm ~eg Gwqoygkm Wmfom"joqqwy~fom fm Aqksfb kmn Fmnfk" kmn kmk~wqkb nfzkz~gq fm Ckykm nqopg ~egnoxmxkqn ~qgmn-Awzfmgzz bgkngqz zeowbn mo~ agjeggqgn av hopgqmdgm~‖z fmgy~f$~wng" gzygjfkbbv kz ~qwz~ fm ~eg ~xofmz~f~w~fomz ~gmnz ~o dopg fm zvmj- ^egqg fz z~fbb k vkxmfmh ~qwz~ hky oqawzfmgzz" kz gpfngmjgn av omg ekb o ~eg fmoqdgn ywabfj qgzyomngm~z%>6'& zkvfmh hopgqmdgm~ nogzmo~ qghwbk~g awzfmgzz gmowhe- Vg~xek~ doz~ z~klgeobngqz xkm~ qodhopgqmdgm~ ‚ jomzwdgq yqo~gj$~fom %:;'& kmn qghwbk~fom gmzwqfmhqgzyomzfabg joqyoqk~g agekpfoq%17'& ‚ kqg kj~fomz awzfmgzz jkm~klg om f~z oxm-F~ dklgz hoon awzfmgzz zgmzg oqawzfmgzz ~o aqokngm f~z ngmf~fomo bgkngqzefy- F~ jkmmo~ ag zggmkz kj~fmh zobgbv fm zgb fm~gqgz~" aw~qk~egq dwz~ gugjw~g om ao~e ~egwmnkdgm~kbz o yqo~ kmn zojfg~kbhoon- ^o gkqm ~eg bfjgmzg ~o bgkn"awzfmgzz dwz~ no ~eg obboxfmh3
#
^eg Xkbb Z~qgg~ Cowqmkb" Ckmwkqv ;:" 19;1
Fm 1995$1996" fm ~eg xklg o k qgjgzzfom ~ek~ zkx bkqhg" hboakb jodykmfgz zwje kz Bgedkm Aqo~egqzkmn KFH jobbkyzg" ~qwz~ fm awzfmgzz fdybongn- Hopgqmdgm~ z~gyygn fm xf~e akfbow~z kmn mgx qghwbk~fomz-Aw~ fm 19;;" hopgqmdgm~ agjkdg ykqkbvsgn av ~eg yobf~fjz o gu~qgdfzd kmn gmnbgzz ekhhbfmh ‚ kmn ~egywabfj boz~ jom`ngmjg-
 
͓
Gugqjfzg yqfmjfybgz$akzgn bgkngqzefy fmz~gkn o` qwbgz$akzgn z~qk~ghv-
Awzfmgzz zeowbn mo~ ho ~o ~eg gnhg o xek~ fz bghkbbv ygqdfzzfabg aw~ qk~egqz~kv ojwzgn om xek~ fz agmg`jfkb ao~e ~o zekqgeobngqz kmn zojfg~v- 
͓
Qgjohmfsg ~ek~ ~eg oygqk~fomkb `kj~oqz qgzyomzfabg `oq jwqqgm~ ~qwz~ fm
awzfmgzz xom‖~ awfbn `w~wqg ~qwz~-
Owq qgzgkqje zeoxz ~ek~ jwqqgm~ ~qwz~ bgp$gbz kqg awfb~ om jomzfz~gm~ mkmjfkb qg~wqmz" ~oy dkmkhgdgm~" kmn fmmopk~fpg
yqonwj~z- Eoxgpgq" gmhkhgdgm~$oqfgm~gn agekpfoqz ~ek~ kqg doqg zojfg~kbfm mk~wqg" zwje kz ~qgk~fmh gdybovggz xgbb" yw~~fmh jwz~odgqz kegkn o yqo$f~z" kmn ~qkmzykqgmjv" kqg pf~kb ~o awfbnfmh w~wqg ~qwz~ %zgg ykhgz 6 kmn ;9&-
 
͓
Yqkj~fjg qknfjkb ~qkmzykqgmjv-
Zygkl qz~ ~o gdybovggz ‚ xeozg jqgnfafbf~v qozgnqkdk~fjkbbv %ykhg 8& ‚ gmkabfmh ~egd ~o nqfpg ~eg jom~fmwfmh jompgqzk~fom xf~e~egfq yggqz- Gz~kabfze oygqk~fomkb kmn zojfg~kb hokbz kmn qgyoq~ om ~egd qghwbkqbv-
 
͓
Zekyg ~eg ywabfj nfzjowqzg
om fzzwgz bflg qkjlfmh kmn jekqhfmh ggz oq
mkmjfkb zgqpfjgz- Guybkfm ~eg knpkm~khgz oq jwz~odgqz- Awzfmgzz dwz~
guefaf~ f~z qobg kz coa jqgk~oqz" dkmkhgqz o qgzyomzfabg zwyybv jekfmz" kmnjoddwmf~v ykq~mgqz ~ek~ egby awfbn fmqkz~qwj~wqg-Awzfmgzz fz k oqjg oq hoon- Vgz" ~egqg kqg qfzlz fm aobn ngjfzfom$dklfmh" fm~gbbfmh ekqn ~qw~ez" kmn fm z~qwj~wqfmh awzfmgzz hokbz ~ek~ zgqpg fmpgz~oqz kmnzojfg~v- Aw~ ~eg afhhgq qfzl oq awzfmgzz fz fm xkf~fmh oq hopgqmdgm~ ~o kj~<zodg awzfmgzz bgkngqz kqg jbgkqbv kxkqg o ~ek~ kj~- Fm ~eg Xkbb Z~qgg~ Cowqmkb"Ykwb Yobdkm" JGO o Wmfbgpgq %nfzjbozwqg3 Gngbdkm jbfgm~& qgjgm~bv zkfn3 ‒Owqpgqzfom o jkyf~kbfzd ekz qgkjegn f~z zgbb$av nk~g- Mgpgq ekz ~eg oyyoq~wmf~voq awzfmgzz ~o egby zekyg k doqg g{wf~kabg w~wqg aggm zo hqgk~-—#
 ^EG NVMKDFJ O@ ^QWZ^ AG^XGGM
AWZFMGZZ &HOPGQMDGM^
Awzfmgzz bgkngqzdoqg ~qwz~gn ~ekmhopgqmdgm~ bgkngqz
awzfmgzz ekz knpkm~khgfm 1> ow~ o` 17 dkqlg~z
Awzfmgzz ekzfigufafbf~v kmn zyggnJkbb `oqfmjqgkzgnqghwbk~fom
yqo~gj~fom `qodfqqgzyomzfabgagekpfoq zowhe~
Hopgqmdgm~qgzyomnzNxfmnbfmh ~qwz~fm hopgqmdgm~
yobfjv ykqkbvzfz
3
JKM GKQM BFJGMZG ^O BGKN
19;;1995$1996
Box ~qwz~ fmawzfmgzz kmn JGOz

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->