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Michael Lazerow,
CEO & Founder
, Buddy MediaLinda Abraham,
CMO & Co-Founder
, comScore
How Social Media InfluencesConsumer Behavior
2008200920102011Time Spent on Key Categories Online
W
orldwide Hours per Month (Billions)
353025
Nearly in
5
minutes onlineis spent on social networks.
1
Social NetworkingSearch/NavigationRetailCommunications (Email/IM)Other Content
Source: comScore Media Metrix, March 2007 -October 2011
F
acebook¶s worldwide site rank
55%
F
acebook¶s global penetration
Source: comScore Media Metrix, October 2011Source: comScore Media Metrix, October 2011
#3
3
in
4
minutes on social networking sitesare spent on
F
acebook
1
in
7
minutes spent onlineare spent on
F
acebook
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