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Michael Lazerow, CEO & Founder, Buddy Media Linda Abraham, CMO & Co-Founder, comScore
2009
2010
2011
30 25
#3
55%
3 1
comScore, Inc.
Proprietary.
comScore, Inc.
Proprietary.
comScore, Inc.
Proprietary.
Best Buy And Leading Retailers Made Effective Use Of Facebook To Promote Their Black Friday Doorbusters
comScore, Inc.
Proprietary.
The Fan Page Is A Great Starting Point But Remember That Most Brand Exposures Happen On The News Feed!
comScore, Inc.
Proprietary.
Those you seek might be different than those who seek you
Starbucks: Demographic Analysis
% of Starbucks Store Visitors vs. % of Brand-Exposed Starbucks Facebook Fans
Age 18-24 Age 25-34 Age 35-44 Age 45-54 Age 55-64 Age 65+ 2% 5% 10% 5% 15%
31%
% of Starbucks Fans
comScore, Inc. Proprietary.
Brands control the three basic levers that will determine social media marketing success.
Many brands dont consider these intermediary steps
Get Fans
(Who are they?)
275.4
$417,000
117.3
comScore, Inc.
Proprietary.
12
3.5x
Lift from Promotions
3.4x
1.76
2.7x
1.53
2.2x
Amazon
Target
Walmart
64%
Amazon
Walmart Fan
61%
14.5
9.0 7.3
5.1
Amazon
comScore, Inc.
15
So remember, to optimize social media 1. know your fans 2. know their friends 3. right creative message 4. analyze, optimize, monetize
Thank You!
Questions? Contact michael@buddymedia.com labraham@comscore.com