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Anti-Aging Skin Products

Anti-Aging Skin Products

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Published by cat2005

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Published by: cat2005 on Nov 12, 2008
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-
Perception Of Women Towards Anti ageing Skin Products
2007-0
MMS
I
NDEX
. .
rNoTopic
.
ageNo
1
Introduction
1
2
 
 The Ageing Process
2
3
-
Anti ageing Skin Products
4
4
 
Survey Questionnaire
7
5
 
Survey Analysis
10
6
Conclusion
18
7
References
19
In ex
 
-
Perception Of Women Towards Anti ageing Skin Products
2007-0
MMS
I
NTRODUCTION
16%
 The skincare market in India has been growing at annually and is
 
currently valued at Rs
2,100 . ,
crore Within this sector
-
the anti ageing
 200 .
market in India is estimated at Rs crore With growing awareness and
 , .
lifestyle changes this figure could grow exponentially in the future
,
With respect to anti ageing skin products when we consider the
 .
present awareness levels of women it has increased tremendously
 -
Women today are well informed about the anti ageing products and their
 . ,
benefits This is because companies advertise these products on TV
 .
magazines and even promote them at cosmetic counters in malls They
 
offer pamphlets and other literature on these products at the point of 
 . .
purchase Sometimes these products are endorsed by celebrities
,
In spite of these increasing awareness levels the number of women in
 . .
India using these products is not as high The reasons for this are many
 
 This project aims to provide an insight into the perception of women
 - .
towards anti ageing skin products
,
 This project covers the process of ageing the reasons for it and its effect
 .
on skin particularly the face It also throws light on the skin products
 .
both local and foreign brands that women in India have access to To
 ,
understand the perception of women better a survey has been
 .
conducted across women of various ages The salient points this survey
 :
attempts to understand
 
the usage pattern of women based on their age and occupation
 
the kind of products women prefer
 
the perceived difference these products make
 
expenditure incurred on these products
 
factors considered when purchasing these products
 
factors responsible for youthful skin
-
 The survey questionnaire has been broken down and an in depth
 .
analysis has been provided for each question Graphs and tables have
 .
been included to facilitate easy understandingIntro uct on
1
 
-
Perception Of Women Towards Anti ageing Skin Products
2007-0
MMS
T
HE
 
A
GEING
 
P
ROCESS
, .
As we get older we start to notice changes in our body
 Things dont stay
 .
as firm and in place as when we were teenagers
 
Aging changes in the skin
 
are a group of common conditions and developments that occur as people
 .
grow older
 
.
Skin changes are among the most visible signs of aging
 Although skin has many layers, it can be generally divided into three main portions. The outer portion (epidermis) contains skin cells, pigment, and proteins. The middle portion (dermis)contains blood vessels, nerves, hair follicles, and oil glands. The dermis provides nutrients tothe epidermis.The layer under the dermis (the subcutaneous layer) contains sweat glands, some hair follicles, blood vessels, and fat. Each layer also contains connective tissue with collagenfibers to give support and elastin fibers to provide flexibility and strength. Collagen is anatural essential protein that is the building block of the skin quite literally. It is a connectivetissue that holds our body together. It makes up 75% of the skin and keeps it smooth andtight. It controls elasticity and keeps the skin young and wrinkle-free.With aging, the outer skin layer (epidermis) thins even though the number of cell layersremains unchanged. The number of pigment-containing cells (melanocytes) decreases, butthe remaining melanocytes increase in size. Aging skin thus appears thinner, more pale, andtranslucent. Large pigmented spots or age spots may appear in sun-exposed areas.Changes in the connective tissue reduce the skin's strength and elasticity. This is known aselastosis and is especially pronounced in sun-exposed areas (solar elastosis). Ageingcauses the slow production and breakdown of collagen. This is when fine lines and wrinklesstart to appear on the face. Sebaceous glands produce less oil as we age. Men experience aminimal decrease, usually after the age of 80. Women gradually produce less oil beginningafter menopause. This can make it harder to keep the skin moist, resulting in dryness anditchiness.
 
From the moment we are born our skin begins to respond to two sets of 
 :
biological processes
:
eneticfactors
.
We have no control over the aging skin genes that we inherit These
 
are the hereditary patterns in our family lineage that predetermine how
 .
our face and body respond to the aging process
 
By observing the older
 ,
generations of our family members we can see patterns of aging skin
 . :
in their faces and bodies These can include
o
. .
Wrinkles on the face These maybe static or superficial Static
 
wrinkles are deeper wrinkles that have already formed a groove
 
 T e Age ng Process
3

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