Every possible eort has been made to ensure that the inormation contained in thisbook is accurate at the time o going to press, and the publishers and authors cannotaccept responsibility or any errors or omissions, however caused. No responsibilityor loss or damage occasioned to any person acting, or reraining rom action, as aresult o the material in this publication can be accepted by the editor, the publisher orany o the authors.First published in Great Britain and the United States in 2011 by Kogan Page LimitedApart rom any air dealing or the purposes o research or private study, or criticism or review,as permitted under the Copyright, Designs and Patents Act 1988, this publication may only bereproduced, stored or transmitted, in any orm or by any means, with the prior permission inwriting o the publishers, or in the case o reprographic reproduction in accordance with theterms and licences issued by the CLA. Enquiries concerning reproduction outside these termsshould be sent to the publishers at the undermentioned addresses:120 Pentonville Road 1518 Walnut Street, Suite 1100 4737/23 Ansari RoadLondon N1 9JN Philadelphia PA 19102 DaryaganjUnited Kingdom USA New Delhi 110002www.koganpage.com India© Rhymer Rigby, 2011The right o Rhymer Rigby to be identifed as the author o this work has been asserted by himin accordance with the Copyright, Designs and Patents Act 1988.ISBN 978 0 7494 6239 0E-ISBN 978 0 7494 6240 6
British Library Cataloguing-in-Publication Data
A CIP record or this book is available rom the British Library.
Library of Congress Cataloging-in-Publication Data
Rigby, Rhymer.28 business thinkers who changed the world : the management gurus and mavericks whochanged the way we think about business / Rhymer Rigby.p. cm.ISBN 978-0-7494-6239-0 -- ISBN 978-0-7494-6240-6 1. Businesspeople--Biography. 2.Management. 3. Business. I. Title. II. Title: Twenty eight business thinkers who changed theworld.HC29.R54 2011338.092’2--dc222011000191Typeset by Saxon Graphics Ltd, DerbyPrint production managed by JellyfshPrinted and bound in Great Britain by CPI Antony Rowe