is a type of film that is promoted by "exploiting" often lurid subjectmatter. The term "exploitation" is common in film marketing, used for all types of filmsto mean promotion or advertising. These films then need something to exploit, such as a big star, special effects, sex, violence, romance, etc. An exploitation film, however,relies heavily on sensationalist advertising and broad and lurid overstatement of theissues depicted, regardless of the intrinsic quality of the film. Very often, exploitationfilms are of low quality in every sense.
Even so, exploitation films sometimes attractcritical attention and cult followings.