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IFPA Digital Music Report 2012

IFPA Digital Music Report 2012

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Published by Jeroen de Boer

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Published by: Jeroen de Boer on Jan 24, 2012
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11/19/2014

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Digital Music Report
 
2012
Expanding Choice. Going Global
 
2
Contents
 
Introduction 3
n
Plácido Domingo, chairman, IFPI 
n
Frances Moore, chie executive, IFPI 
 Artist voices 5Digital Music:
Expanding Choice.Going Global
6
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Executive Summary 
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Global digital growth rate accelerates 
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The global top selling digital singles o 2011
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 Access or ownership? You choose 
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Global expansion 
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Progress against piracy 
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Intermediaries have a key role 
The business models o digital music 10
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Downloads break through borders 
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Digital album demand alive and kicking 
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The rise o subscription 
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Subscription reaches new consumers 
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Bundling music – a route to the mass market 
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Internet radio continued to expand 
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Music video meets strong consumer demand 
The art o digital marketing 14Piracy:
Improved cooperation fromonline intermediarie
s
 
16
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 A rigged market 
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Books eel the impact 
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ISPs: The needle is moving  
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Progress in Europe 
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New study assesses the eect o graduated response 
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US and New Zealand: ISPs engage 
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Moves to block “rogue websites” 
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Evidence o site-blocking impact 
 
Focus on France 20
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Hadopi: “Positive impact or years to come” 
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The independent’s view: Innovation and “meaningul sanctions” 
Focus on the US 21
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ISP agreement and strong digital growth 
Focus on South Korea 22
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 A continuing success 
Developing a legitimate business in China 23
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Major record companies license Baidu 
Protecting content online:
Intermediariesstep up
24
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Search engines should link to legal music 
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 Advertising: Cutting the unds to piracy 
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Payment providers act on illegal sites 
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Hosting providers: A key partner 
Sel-Help:
 Anti-piracy enforcementand education
26
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Tackling the pre-release hackers 
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Public education: a long term commitment 
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 A Guide to Music, Film, TV and the Internet 
Digital Music Services Worldwide 28
Digital Music Report 2012
 
3
I accepted the invitation to become chairman o IFPI in 2011 becauseI wanted to help improve the very challenging economic environmentwhich musicians – young and old – everywhere ace in theircareers today.We all know the music industry is in a period o dramatic change.Much o this is cause or optimism and opportunity, as the Report thatollows suggests. Thanks to the amazing technology o the internet, theaudience or recorded music is ast-expanding across the world. Artistswho might not otherwise nd a way to make their music available cantake advantage o the new ways to distribute music the internet oers. At the same time policymakers better understand that the internet doesnot make music “ree”. There is greater acceptance o the need orgood and air copyright laws to stop the inringement o artists’ andproducers’ rights. A widening circle o vital partners in the internetworld are cooperating in stopping piracy. As a passionate supporter o the music industry, I welcome thesechanges. However, it is undamental that artists and creators, andthe producers that invest in them, should be rewarded or their work in the digital environment just as in the physical world. Governmentsand legislation have an essential role to play. I only have to look at mynative Spain – where piracy has had a terrible eect on everyone’sroyalties and the labels’ investment in artists – to see the extent o thechallenges we ace. A world where copyright is properly respected brings income to artistsand producers and investment in artists o all genres. It also delivers jobs, growth and tax revenues. And, o course, it also brings anenormous amount o pleasure to billions o people. As its chairman,I am trying to help IFPI in its eorts to create an environment in whichthe public can enjoy the benets rom a successul digital music sector.
Plácido Domingo 
Plácido Domingo was appointed chairman o IFPI, the organisation that represents the recording industry worldwide, in July 2011.Domingo is a world-renowned, multi-aceted artist. Recognised as one o the nest and most infuential singing actors in the history o opera,he is also a conductor and a major orce as an opera administrator in his role as general director o the LA Opera.
A digital world that rewardsartists and creators
By Plácido Domingo, chairman, IFPI
   P   l    á   c   i   d   o   D   o   m   i   n   g   o .
   P   h   o   t   o   b   y   J   o   h   n   M   a   r   s   h   a   l   l

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