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Table Of Contents

Introducción
1.El marketing relacional
2.¿Qué es CRM?
3.¿Qué nos ofrecen los programas CRM?
4.Los peligros del CRM
5.Viabilidad potencial de un proyecto CRM
6.SpainSko,la venta personalizada
la bilateralidad como clave del éxito
8.Imaginarium:hacia la integración multicanal (8)
Conclusiones
Bibliografía
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CRM, tres estrategias de éxito

CRM, tres estrategias de éxito

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Published by felorozco

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Published by: felorozco on Jan 24, 2012
Copyright:Attribution Non-commercial

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07/02/2013

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