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Table Of Contents

Defining Marketing
What is Marketing?
Components of Market orientation
How to create a market- oriented Business?
Marketing Strategy
Strategic Marketing –definition.1
Strategic Marketing-definition.2
STRATEGIC MARKETING PROCESS
Strategic Marketing process
Understanding the Strategic Planning Process
Steps of Strategic Planning
Levels of Strategic Planning
Assessing Organizational Resources and Opportunities
Planning and Decision Making
Strategy Example
DEVELOPING VISION & MISSION STATEMENT
Developing Vision & Mission
Vision&Mission Statement
Mission Statement examples
Nokia
Otsuka Pharmaceutical Co
Examples –Good and Bad Mission Statements
Marketing objectives
The GE Matrix
GE Matrix
Market attractiveness:
Competitive position:
2. Business unit strategic planning
SWOT Analysis
The Four-Cell SWOT Matrix
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STMKT Class.1

STMKT Class.1

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Published by Amira El-Deeb

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Published by: Amira El-Deeb on Jan 24, 2012
Copyright:Attribution Non-commercial

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01/12/2013

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