Behaviour Change and Sustainability
INSpIRING SUSTAINABLE LIVING
The issues are evolving rapidly. Wecertainly don’t have all the answers.The challenge o sustainable livingrequires us all to work together and bebold and ambitious in our hopes orthe uture. That’s why we have invitedleading experts rom around the worldto contribute their thoughts on thesubject. They provide some ascinatingperspectives and pose real challenges.We believe that business and brandshave a powerul role to play in creatingsustainable living. Brands are morethan simply products; they embodyvalues and aspirations. They can inspireand enable change. Look at what theWWF’s Panda has done to promoteour understanding o the importanceo nature, or what Dove has done tochallenge misguided stereotypeso beauty.It won’t be easy to make sustainableliving an everyday reality rather than apipedream. We hope that our practicalapproach, the Five Levers or Change,and the contributions in this publication,will inspire others to take action.
CHIEf EXECUTIVE OffICER,UNILEVER