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Table Of Contents

HISTORIQUE DE L’ECONOMIE (HISTORIQUE DU MARKETING)
LE CONCEPT MARKETING
LA DÉMARCHE MARKETING
LA CONNAISSANCE DU MARCHÉ
APPROCHE D’UN MARCHÉ PAR L’OFFRE
APPROCHE DU MARCHÉ PAR LA DEMANDE
CLASSIFICATION DES BESOINS
LES MOTIVATIONS
LE COMPORTEMENT DU CONSOMMATEUR
LES ÉTUDES DE MARCHÉ
LES ÉTUDES MARKETING
LA POLITIQUE DU PRODUIT
LA POLITIQUE DU PRIX
LA POILITIQUE DE DISTRIBUTION
POLITIQUE DE COMMUNICATION
LA COMMUNICATION GRANDS MÉDIAS
LA SEGMENTATION
MERCHANDISING
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Published by rajae1300

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Published by: rajae1300 on Jan 25, 2012
Copyright:Attribution Non-commercial

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11/12/2012

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