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Table Of Contents

1.4. Manfaat Penelitian
2.1.1. Hotel
2.1.2. Jasa
2.1.3. Kualitas Pelayanan
2.1.4. Kepuasan Pelanggan / Konsumen
2.1.5.1. Hubungan Tangible dengan Kepuasan Konsumen
2.1.5.2. Hubungan Reliability dengan Kepuasan Konsumen
2.1.5.3. Hubungan Responsiveness dengan Kepuasan
2.1.5.4. Hubungan Assurance dengan Kepuasan Konsumen
2.1.5.5. Hubungan Emphaty dengan Kepuasan Konsumen
2.2. Penelitian Terdahulu
2.3. Kerangka Pemikiran Teoritis
2.4. Hipotesis
3.1. Jenis Penelitian
3.2. Tempat dan Waktu Penelitian
3.3 Prosedur Penelitian
3.4. Populasi dan Sampel Penelitian
3.5. Definisi Operasional dan Pengukuran Variabel
3.6. Data dan Sumber Data
3.7. Metode Pengumpulan Data
3.8.1. Analisis Deskriptif
3.8.2. Analisis Uji Reliabilitas dan Validitas
3.8.3.1. Uji Multikolinieritas
3.8.3.2. Heteroskedastisitas
3.8.3.3. Uji Autokorelasi
3.8.3.4. Uji Normalitas
3.9. Analisis Regresi Berganda
3.10 Pengujian Hipotesis
4.1.1. Sejarah Hotel Aston Manado
4.1.2. Letak Dan Lokasi Hotel Aston Manado
4.2.1 Gambaran Umum Responden
4.2.2.1 Analisis Regresi Linear Berganda
4.2.2.2 Pengujian Hipotesis secara simultan (Uji F)
4.2.2.3 Pengujian Hipotesis Secara Parsial Dengan Uji t
4.2.2.4. Perhitungan Koefisien Korelasi
4.2.2.5. Perhitungan Koefisien Determinasi (R2)
4.2.3.1 Pengaruh Variabel Reliability (X1) Terhadap Kepuasan Konsumen (Y)
4.2.3.2 Pengaruh Variabel Responsiveness (X2) Terhadap Kepuasan
4.2.3.3 Pengaruh Variabel Assurance (X3) Terhadap Kepuasan Konsumen (Y)
4.2.3.4 Pengaruh Variabel Empathy (X4) Terhadap Kepuasan Konsumen (Y)
4.2.3.5 Pengaruh Variabel Tangible (X5) Terhadap Kepuasan Konsumen(Y)
5.1 Kesimpulan
5.2. Saran
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Published by Kuncoro Narutoo

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Published by: Kuncoro Narutoo on Jan 25, 2012
Copyright:Attribution Non-commercial

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08/19/2013

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