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Ads, Fads, andConsumer Culture
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« prev | next »- ADVERTISING IN AMERICAN SOCIETY
- ADVERTISING AS A PUZZLEMENT
- MAX WEBER ON RELIGION AND CONSUMER CULTURES
- ADVERTISING AND POLITICS
- ADVERTISING AGENCIES
- A PSYCHO-CULTURAL PERSPECTIVE ON ADVERTISING
- COMMERCIALS AS MINI-DRAMAS AND WORKS OF ART
- TELECULTURE AND THE INTERNET
- THE SUPER BOWL
- CONCLUSION
- CONSUMER CULTURES
- A CULTURAL CRITIQUE OF ADVERTISING
- CONSUMER CULTURES DEFINED
- TASTE CULTURES AND ADVERTISING
- THE POSTMODERN PERSPECTIVE
- THE PROBLEM OF EMOTIONS OVERCOMING RATIONALITY
- CONSUMER CULTURE AND PRIVATISM
- NEIMAN MARCUS AND “COUTHIFICATION”
- NEEDS ARE FINITE, DESIRES ARE INFINITE
- MIMETIC DESIRE
- ARE THERE FOUR CONSUMER CULTURES, NOT JUST ONE?
- ADVERTISING AND THE COMMUNICATION PROCESS
- THE LASSWELL FORMULA
- FOCAL POINTS AND THE STUDY OF MEDIA
- THE LASSWELL FORMULA AND FOCAL POINTS
- A PROBLEM WITH THE LASSWELL FORMULA
- METAPHOR AND METONYMY
- METAPHOR AND IDENTITY: I AM A SEASHELL
- RUNNING IT UP A FLAGPOLE TO SEE IF ANYONE SALUTES
- LISA’S MORNING: A FICTION
- LISA GREATGAL’S AND JOHNNY Q PUBLIC’S DAILY MEDIA DIET
- TELEVISION VIEWING AND EXPOSURE TO COMMERCIALS
- OUR ALL-CONSUMING PASSION FOR CONSUMING
- A NOTE ON “HAULS”
- THE PRICE WE PAY FOR “FREE” TELEVISION
- THE ILLUSION OF CONTROL
- BEING A “BRANDED” INDIVIDUAL
- SELLING ONESELF
- SELLING ONESELF FOR BRANDS
- THE PROBLEM OF SELF-ALIENATION
- WE CAN CHOOSE AS WE PLEASE, BUT CAN WE PLEASE AS WE PLEASE?
- THE AGONY OF CHOICE
- NON-ADVERTISING FORMS OF ADVERTISING
- SEXUALITY AND ADVERTISING
- SEX IN ADVERTISING
- SEXPLOITATION AND ANXIETY
- THE PEACH THAT BECAME A PRUNE: A CAUTIONARY FABLE
- THE PSEUDO-POETIC APPEAL TO THE ILLITERATI
- SEX APPEAL AND GENDER APPEAL
- SEX SELLS CIGARETTES
- THE CASE OF JOE CAMEL
- SEX AND THE PROBLEM OF CLUTTER
- POLITICAL ADVERTISING
- KINDS OF POLITICAL ADVERTISEMENTS
- QUESTIONS RAISED BY THE “VIRTUAL” CAMPAIGN
- THE 2002 CALIFORNIA CAMPAIGN FOR GOVERNOR
- THE 2010 CALIFORNIA CAMPAIGN FOR GOVERNOR
- THE COST OF PRESIDENTIAL CAMPAIGNS
- THE CODE OF THE COMMERCIAL (AND OTHER POLITICAL ADVERTISING)
- THE EMOTIONAL BASIS OF PARTISAN POLITICS
- THE DEATH OF THE TOBACCO BILL
- THE MARKETING SOCIETY
- STATISTICS ON ADVERTISING
- MORE COMMENTS ON THE ILLUSION OF FREEDOM
- THE MARKETING VIEW
- MASLOW’S THEORY OF NEEDS
- THE VALS 1 TYPOLOGY
- USING THE VALS 1 TYPOLOGY: A CASE STUDY
- VALS 2: A REVISION OF THE VALS 1 TYPOLOGY
- ZIP CODES AND KINDS OF CONSUMERS
- THE CLARITAS TYPOLOGY
- MAGAZINE CHOICE AS AN INDICATOR OF CONSUMER TASTE
- TYPES OF TEENAGE CONSUMERS
- BLOGS AND MARKETING
- A TYPOLOGY FOR EVERYONE IN THE WORLD
- A COMPARISON OF THE DIFFERENT TYPOLOGIES
- A CONCLUSION IN THE FORM OF A QUESTION
- LOTMAN’S CONTRIBUTIONS TO UNDERSTANDING TEXTS
- WHAT’S THERE TO ANALYZE IN AN ADVERTISEMENT?
- ANALYZING THE FIDJI AD
- A SEMIOTIC INTERPRETATION OF THE FIDJI ADVERTISEMENT
- A PSYCHOANALYTIC INTERPRETATION OF THE FIDJI ADVERTISEMENT
- A SOCIOLOGICAL INTERPRETATION OF THE FIDJI ADVERTISEMENT
- A MARXIST INTERPRETATION OF THE FIDJI ADVERTISEMENT
- THE MYTH MODEL AND THE FIDJI ADVERTISEMENT
- A FEMINIST INTERPRETATION OF THE FIDJI ADVERTISEMENT
- A SYNOPSIS OF THE TEXT
- THE BACKGROUND
- GEORGE ORWELL’S 1984 AND RIDLEY SCOTT’S “1984”
- THE IMAGE OF THE TOTAL INSTITUTION
- THE PRISONERS’ BOOTS
- THE BLOND AS SYMBOL
- THE BRAINWASHING SCENARIO
- THE BIG BROTHER FIGURE
- THE BRAINWASHER’S MESSAGE
- THE BIG EXPLOSION
- THE INMATES’ RESPONSE
- THE MACINTOSH ANNOUNCEMENT
- THE HEROINE AS MYTHIC FIGURE
- PSYCHOANALYTIC ASPECTS OF THE COMMERCIAL
- THE BLOND AS MEDIATOR
- ALIENATED PROLES
- THE BIG BLUE
- A CLEVER MARKETING STRATEGY
- THE “1984” COMMERCIAL AND A BIT OF SCHOLARLY RESEARCH
- WHERE NEXT?
- DRUG ADVERTISING
- CHILDREN AND ADVERTISING
- BATTLING FOR PEOPLE’S ATTENTION
- CELL PHONES, SOCIAL MEDIA, AND ADVERTISING
- APPENDIX: USEFUL WEB SITES
- GLOSSARY
- ANNOTATED BIBLIOGRAPHY
- BIBLIOGRAPHY
- INDEX
- ABOUT THE AUTHOR
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