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Marketing Strategies 2010-2012

Marketing Strategies 2010-2012

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Published by: anon_54846637 on Jan 27, 2012
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11/04/2012

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DECLARATION
I am AMARENDRA YADAV student of MBAfrom IEM MANAGEMENT COLLEGELUCKNOW, hereby declare that this summer project report title
“MARKETINGSTRATEGY OF AIRTEL”,
is result of original data collection and my own effort withIndustrial staff co-operation.
AMARENDRA YADAVMBA
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PREFACE
Progress is a continuous process. It is relative and absolute. We can not stop at a certaindestination and declare that target has been achieved and we need not to go further. If this new is all the countries & their companies are trying their best to improveeconomic growth. This trend has created a very complex & competitive environment inthe field of business, trend & win the race a new system of management is much needed.To fulfill this need a new field of modern science has developed very fast i.e. Master of Business Management. In this curriculum there are several phases, which have to becovered & compelled properly.I was privileged enough to join
"BHARTI AIRTEL Ltd., LUCKNOW"
as a summer trainee.At the completion of the MBA we got opportunity to provide them particular knowledgeabout each and every aspect of market. It is important because it provides the studentsabout the practical knowledge of the field, which is very essential beside the theoreticalknowledge.The experience that I have gathered during this period has certainly provided me with anorientation which, I believe, will help me to shoulder my assignment successfully in near 
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future. During this period, I have collected all the pertinent information of "Marketingstrategies" through primary and secondary data which were available at the concerneddistributors and retailers.On the basis of my training program I have tried my best to arrange my work insymmetric way. However to cover the detailed information in such a short period was not possible. Despite the inherent shortcoming of the study, a genuine attempt was made onmy part see that the study was carried out in the right respective.
 
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