Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
1Activity
0 of .
Results for:
No results containing your search query
P. 1
01 Research Proseminar_Research Proposal

01 Research Proseminar_Research Proposal

Ratings: (0)|Views: 30|Likes:
Published by owenshill

More info:

Published by: owenshill on Jan 28, 2012
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

10/09/2012

pdf

text

original

 
Running head: GETTING OUT THE MESSAGE 1
 Getting Out the Message: How Nontraditional Communication Methods fromNonprofit Organizations Affect Message PerceptionDavid Owens-HillQueens University of CharlotteAPA says no date here but I think it should be included. Just IMO
 
Running head: GETTING OUT THE MESSAGE 2
Abstract
Nonprofit organizations rely on communication with their constituents fordonations of money and human resources. This paper examines how traditional andnontraditional communication techniques sent from a nonprofit are interpreted by therecipient of each message. It also explores the translation of the messages from both thereceiver’s and sender’s perspectives as consumer and vested role-player, respectively. Byexploring the results of how messages are perceived in this field in rich detail, nonprofitscan more effectively leverage technological advances to further their missions and spreadtheir philosophy. I content that by using these media to further the mission of the group,nonprofit employees are socially constructing and legitimating their careers vianontraditional media.This is great. But you should summarize your methodology. 
 
Running head: GETTING OUT THE MESSAGE 3
Communicating to a Tech Savvy Audience
Nonprofit organizations are fighting wars on multiple fronts. In addition tocompeting for limited fiscal and community resources, their constituency of established,generally older and more traditionally minded members of the community are beingrapidly replaced by new blood—young members who are accustomed to a method of communication more immediate and less structured than their older counterparts.Innovation, once the buzz-word du jour of corporations reaching for a humanistic face,has reached far into the nooks and crannies of established and upstart nonprofits that mustutilize every resource available to further their mission and spread their philosophy.Improving communication to a new generation of consorts via the digital means to whichthey are accustomed is therefore critical to the success of nonprofit organizations.Communicating a traditional message in a nontraditional format and retaining messagefidelity are challenging propositions.Is it possible for communicators in nonprofit organizations to relay the sameinformation to an external audience using new media and nontraditional methods? I willstudy the ways in which these media affect the discourse between organization andaudience and evaluate effectiveness of messaging by interviewing the staff at a particularnonprofit organization to determine the baseline messaging for their communicativedistributions of materials. I will then track these materials, either sent via traditional ornontraditional methods to their constituents, and will inquire how the message wastranslated by the recipient.Very good and clear. I anticipate finding discrepancies between message sender and message receiverbased on fundamental differences in communication styles and cultural differences, but

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->