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Trends in Animation Industry

Trends in Animation Industry

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Published by Reshmi Balachandran
A study on the trends in animation industry in India
A study on the trends in animation industry in India

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Published by: Reshmi Balachandran on Jan 28, 2012
Copyright:Attribution Non-commercial


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Trends in animation industry.
Animation industry is only being surviving in India
for a decade and a half it‟s
only the passion that has lead this industry alive. The industry can only respect thecreative people as per its requirements. The pipeline of this industry is thematching of the hardware and software with complementary skills.Right now India has an market of 2012 cr..and will grow to 4012 by 2012 foranimation.
The industry requirement for animation is very different from that thought inanimation institutes. The support from the industry and the government support isthe only heal to it
said by Mr. Chetan- Director, ANTS animation trainingschool.
What is animation?
Animation is a type of optical illusion created by the consecutive display of images of static elements. In other words, it is the moving of diagrams or cartoonsthat are made up of a sequence of images displayed one after the other. The word
2animation comes from the Latin
word „Anima‟ which means soul.
So put insimple terms, it is the job of an animator to give his character a soul. Often,animation is used for entertainment purposes. It is the persistence of vision isoften projected as the reason the eyes can be fooled into seeing continuousmovement that isn't really happening. Basically, the brain and the eyes cooperate,storing images for a mere fraction of a second. Minor jumps or blips areautomatically smoothed out by the brain. Since animation frames are shot at veryfast rates, most individuals see the movement without stoppages.2D Cartoon animation is often considered to be animation in its classic form. Theanimated cartoon made its debut in the early part of the 20th century and calls forthe use of 24 different drawings per second. In traditional animated cartoons,frames are hand drawn.Animation is both time-consuming and costly to produce. For this reason, most of the animation made for television and film is produced by professorial studios.However, there are also many independent studios. In fact, there are manyresources, such as lower-cost animation programs and distribution networks, thatmake the work of the independent animator much easier than it was in the past.
Usages of animation
Animation has many practical applications which include:
Gaming - Online interactive game, PC games, Mobile Games, XBOX,play station, Nintendo, stimulation games etc
3Animation services fore-learning
Graphics for CBT and WBT
Animations of process, charts etc
Interactive learning games
Animated videos, etcAnimation services for websites
Web site design and development
Web banners and home pages
Graphics / Images
Logos for the website
UI design, etcAnimation services for organizations
Animations of prototype equipment and machinery
Corporate presentations
Animated walkthroughs
Animations of interiors
Animations of fly-overs

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