The Abraham Group
27520 Hawthorne Blvd., Suite 288Rolling Hills Estates, CA 90274(310) 265-1840 • Fax (310) 541-3192
Winning Big with the Internet and E-Commerce
Internet Marketing and E-Commerce have captivated our minds, motivations, and money making obsessions.For the last two years, publicly traded E-Commerce companies, “dot com’s,” have stolen the limelight with theirmeteoric rises in value beyond all comparison with their revenues or profits. (Valuations have adjusted down, butthey’re still well in excess of traditional model.)The
based product and service companies are told the Internet will be their absoluteundoing. Mad, frenetic rushes to stake clear claim to Internet users and “killer applications” is the driving concern of businessmen and women in every industry.It’s intimidating, inhibiting, frustrating, and perplexing to most. Exhilarating, stimulating and enriching to afew.
One thing is certain.
The advent of the Internet has forever changed the way business is conducted in every industry in every freemarketing economy in the world. The “
” winner, hands down, is certainly the consumer.
But how can you and your business or practice win big, too… now and ongoing with the Internet and E-Commerce?
Well, I’ve got a few good ideas and strategic suggestions to offer here: Understand what I’m about to share aremy best-reasoned, current perspectives; drawn from practical, day-to-day observations, research, interviews, andanalysis, my staff and I have made — reduced down to its core basic essence. So there’s absolutely no confusion ortentativeness on your part about what I am recommending, why I’m recommending it — and what specific actions orimplications my various recommendations call for you to take. Consider this document my executive action briefing.Your time is precious. And we are moving in “Internet Time,” where 3 months is the equivalent of a year. Solet’s get on with it, now.Let me start with some universal principles that I believe you must master in order to have the absolute, mostpowerful impact possible from whatever Internet presence your business establishes on the “net.”Always ask yourself this question:
is somebody going to want to come to my company’s web site?
You must clearly, immediately, and effectively telegraph right up front, on the home page at the top — thatyour web site offers that visitor the only viable solution or strategy to effectively solve the problem or opportunitythey’re after. If you don’t have a great value proposition to pose, there are numerous other sites, that are just as wellsuited to resolve the problem being presented and you only have between 1 to 2 minutes to convey this message beforethe consumer moves on to the next option.This
obvious, and if your goal for having a web site is anything beyond merely providing a continuousconnection between your
business and your existing clientele — you need to strategically focus on