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How to Rank in Google News

How to Rank in Google News

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How To Rank In Google News - Presentation Transcript
1.
 
How To Rank In Google News Style and Content Guide Date:December 
11,
2009 Prepared By: Quentin Muhlert Lead SEO Strategist6S Marketing Inc
.
 2
.
 
Contents Why Google News Page 03 Technical ConcernsPage 04 Article URLs 04 Different domains 04 Drop-down menus 04 Embedded JavaScript text 05Flash
,
graphic
,
JavaScript links 05 Frames 05Languages and encoding 05 Multimedia content 05 Non- permanent section pages 05 PDF and nonHTML formats 06Subscription sites 07 URL errors 08Article text Requirements 08 News Sitemap Formatting Page
1
4 News Sitemaps overview 09 Creating a News Sitemap 09Submitting a News Sitemap
1
2 Newsspecific errors
1
3 News Sitemap status
1
6 Sitemap updates frequency
1
7Content types
1
7 How to Rank in Google News Page 203
.
 
Why Google NewsGoogle news is one of the premier news portals on the web
,
and is driven by aggregated newssources
.
Google News sees a very impressive amount of traffic and is a great opportunityfor websites with an aggressive content creation strategy to put their best content in front of theeyes of millions of viewers
.
Successful inclusion and ranking in Google News would clearly be a boon to traffic and PR 
.
 explicitly by the Google News team
,
which is in stark contrast to their policies regarding theorganic index
.
In the following pages we'll outline the technical The methods for inclusion andranking in the Google News stream have been outlined fairly requirements for inclusion inGoogle News
,
the factors that cause articles to rank well and display prominently
,
and outline a content strategy that can be used to build on this framework 
.
 Submitting a site to Google News for consideration to be added to their aggregator is relatively easy
,
simply visithttp://www
.
google
.
com/support/news_pub/bin/request
.
 py?contact_type=suggest_contentand fill out the form
.
 However certain technical and formatting requirements must first be met
.
These are outlinedin detail in this document
,
taken from various Google documents
,
videos
,
and blog posts
.
 4
.
 
Technical Concerns Technical Requirements: Article URLsIn order to be included in Google News
,
your articles URLs should meet the followingguidelines:Be unique
.
Each of your pages that display an article's full text needs to have a unique U
 
RL
.
 Google can't include sites in Google News that display multiple articles under one URL
,
 or that do not have links to pages dedicated solely to each article
.
 Be permanent
.
For example
,
Google wouldn't be able to crawl the pagewww
.
yoursite
.
com/news
1.
html if it displayed a different story every day
.
In order to ensurethat Google News' links to articles function properly
,
each article on a news site needs to beassociated with one unique URL
,
and that URL must be permanent (i
.
e
.,
it can't be recycled)
.
 Display a three
digit number 
.
The URL for each article must contain a unique number consisting of at least three digits
.
For example
,
Google can't crawl an article with this UR L:http://www
.
google
.
com/news/article23
.
html
.
Google can
,
however 
,
crawl an article with thisURL: http://www
.
google
.
com/news/article234
.
html
.
Keep in mind that if the only number in the article consists of an isolated four 
digit number that resembles a year 
,
such ashttp://www
.
google
.
com/news/article2006
.
html
,
Google won't be able to crawl it
.
Please note
,
this rule is waived with News Sitemaps
.
 Technical Requirements: Different domainsGoogle won't be able to crawl your articles if they are hosted on a domain that's separate f romyour main site
.
For instance
,
if your news page is located at www
.
domain
.
com
,
your articlesmust also be hosted on this domain
.
Any articles located at www
.
differentdomain
.
com would not be included in Google News
.
 5
.
 
Technical Requirements: Dropdown menusIf your articles are located in a drop down box
,
Google won't be able to crawl them
.
Google News is unable to crawl articles only accessible through a drop down menu
.
 Technical Requirements: Embedded JavaScript textGoogle News doesn't accept articles embedded in JavaScript because they sometimes dis playdifferent content for users (who see the JavaScript
 based text) than for search engines (whichsee the no script
 based text)
.
If your articles are embedded in JavaScript
,
you need to providethe textual contents of JavaScript in a no script tag
,
in order to be included in Google News
.
Technical Requirements: Flash
,
graphic
,
JavaScript linksGoogle News does not recognize or follow Flash
,
graphic/image or JavaScript links which link to articles
.
The Google News crawler is best able to crawl plain text HTML links
.
 Technical Requirements: FramesIf your site uses frames
,
Google may not be able to crawl your content properly
.
Frames cancause problems for search engines because they usually display several URLs (one for each frame) within a single page
.
Technical Requirements: Languages and encodingGoogle News is unable to include sites with articles that display more than one language
 
withinthe text of the article
.
The Google News system is best able to crawl articles written in one language
.
 Additionally
,
please note that sites encoded in UTF
8 are optimal for Google News
.
 Technical Requirements: Multimedia contentOur news crawler gathers content by extracting text articles
.
Google currently don't acceptaudio files or podcasts
,
but are accepting video via YouTube
.
If your site displays multimediacontent
,
and Google doesn't crawl your articles
,
it maybe due to the fact that your articlesdo not contain enough words
.
 6
.
 
Technical Requirements: Nonpermanent section pagesIf the URLs of your main news sections change on a daily
,
weekly
,
monthly or quarterly basis
,
 Google may not be able to include your site in Google News
.
Non
 permanent URLs prevent Google News from crawling your new content
,
as their crawlers would be unable to detect themost current URL to be crawled
.
The Google News automated crawler is best able to crawl sites when the URLs of their main news sections don't change
.
 Technical Requirements: PDF and nonHTML formatsGoogle News doesn't crawl articles in PDF format
,
although this content is included on GoogleWeb Search
.
The Google News automated crawler is currently best able to crawl plain text HTML sites
.
Technical Requirements: Subscription sitesIn order to add news articles to Google News
,
the crawler must be able to access the contenton your site
.
Since crawlers can't currently fill out registration forms
,
nor do they supportcookies
,
Google need to be able to circumvent those pages in order to successfully crawl those sites
.
 The easiest way to do this is to configure your webservers to not serve the registration whencrawlers visit your pages (when the User 
Agent is "Googlebot
 News")
.
It is equally important that your robots
.
txt file allows access by Googlebot
 News
.
 Google is also committed to providing an excellent user experience
.
Generally
,
encounter ing aregistration page after following a link on Google News constitutes a poor user experience for users (who may also become your users)
.
There are three possible solutions to this problem:
1.
 First click free: We've worked with other subscription
 based news services to arrangethat the very first article view by a Google News user (identifiable by referrer) doesn'trequire subscription
.
While the first article can be seen without subscribing
,
all clicks onthe article page are "trapped
.
" This means that if users click anywhere else on that page
,
 they'll be prompted to sign up
.
This allows users to view the article of interest while alsoexposing them to your site
,
encouraging an actual subscription
.
 Publishers have the option to limit the number of free visits to their articles to 5 articles

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