Outlining our target audience
Our original target audience for our product (music video and print products)would be those who fell in-between the ages of 14 to 25.We found this age appropriate as this is the age where most people discover themusic they like and begin to purchase music for themselves. We also used
, a clever demographic profiling technique, in order to find out moreabout the audience we would be targeting.
Gender As our artist is female and is an acousticrock artist (where no female gaze is used)our artist may appeal to more femalesthan males, however as the point of our artist is talent, the gender targeted is non-specific.Race The artist is white, however; as the musicis considered ³mainstream´ we did notexclude any other races.Age As previously stated, we targeted thoseaged between 14 and 25 as this is the age people begin to branch out into other songs. We also considered that the song islinks into rock music which a muchyounger audience, from 9 to 14, wouldn¶tenjoy.Socio-economic Status The majority of the age range, allows meto look at the socio-economic status of their parents, which may fall anywhere between A, which is the higher class, andD, the lower working class. However, asthe age range covers those who are inUniversity, we also had to apply to astudent which, due to the money theyearn, the highest they can get to is D, thelower working class.To look further into our target audience, we looked at Psychographic Profiling,created by Young and Rubicam, who thought that any audience could easily be splitinto four different types of people, depending on their life outlooks and attitudes. Outof the four groups, Mainstreamers, Aspirers, Succeeders and Reformers, we found thatour artist and products (music video and print products) would mostly be targeted atMainstreamers and Aspirers.