“...The social web will be the most critical marketing environmentaround. “...The social web will become the primary center of activity forwhatever you do when you shop, plan, learn, or communicate. It maynot take over your entire life (one hopes), but it will be the first placeyou turn for news, information, entertainment, diversion.”
Larry Weber, Chairman, W2 Group, “Marketing to the Social Web”
“We’ve been liberated! Before the Web came along, there were onlytwo ways to get noticed: buy expensive advertising or beg themainstream media to tell your story for you. Now we have a betteroption: publishing interesting content on the Web that your buyerswant to consume. “The tools of the marketing and PR trade have changed. “The skills that worked offline to help you buy or beg your way in arethe skills of interruption and coercion. Success online comes fromthinking like a journalist and a thought leader.”
David Meerman Scott, author of The New Rules of Marketing & PR,for the Social Web Analytics eBook 2008
If you could go back to the mid-90s and offer a marketer a littlebox that could sit on her desk and let her listen in on thousandsof customer conversations and participate in those discussionsregardless of geography or time zone, it would appear so far-fetched that she’d probably call security. This eBook is aboutthat reality.