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Table Of Contents

1. Definetheresearchproblem
2.1.1. WhenaCensusIsAppropriate
2.1.2. WhenaSampleIsAppropriate
2.2.1. Population
2.2.2. Element
2.2.3. Sampling units
2.2.4. Sampling frame
2.2.5. Sampling gap
2.2.6. Sampling distribution
2.2.7. Central Limit Theorem
2.3.DeterminingtheAppropriateSamplingDesign
2.4.1. Stepsin Developing a Sampling Plan
2.5.1. Typesof probability sampling designs
2.5.2. Typesof non-probability sampling designs
2.7.1. Estimating the sample size by traditional methods
2.7.2. Bayesian approach to sample size determination
2.8.Samplingerror
2.9. Non-response Problems
3.1 Introduction
3.2 Definition of measurement
3.3 Functions of measurement
3.4 Advantages and disadvantages of measurement
3.5 Uses of measurement in research
3.6 Fundamentals of measurement
3.7 Types of measurement
4. Don’t imply a desired answer
5. Don’t use emotionally loaded or vaguely defined words
6. Don’t ask the respondent to order or rank a series of more than few
7. Analyze the data - Produce the reports
8. What are the other considerations to be made while testing the null
9. What is Multi-dimensional scaling? Where is it used?
10. Recommendations
11. Appendices
12. Bibliography
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Marketing Research

Marketing Research

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Published by Deepak Saka

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Published by: Deepak Saka on Jan 28, 2012
Copyright:Attribution Non-commercial

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06/07/2013

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