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Table Of Contents

Exercise 1-1, Characteristics Shared by High-Traffic Sites
Exercise 1-2 -- Introducing the Web Traffic
Exercise 1-3 -- Defining a Net "Event"
Exercise 1-4 – Identifying Target Audiences
Exercise 1-5 -- Selecting a "Hook" for Your Event
Exercise 1-6 -- Implementing Your Web Traffic Plans
Exercise 2-1 -- Improving Your Site's Standing in Search Engines
Exercise 2-2 -- Collecting Data to Submit to Search Engines
Exercise 2-3 – Selecting Keywords for Registration
Exercise 2-4 – Describing Your Site So That Others Can Find It
Exercise 2-5 – Choosing an Automatic Registration Service
Exercise 2-6 – Registering Your Site Manually
Exercise 2-7 – Monitoring Registration at Search Engines
Exercise 2-8 – Registering Multiple Pages
Exercise 2-9 – Recapping Ideas in This Lesson
Exercise 3-1 -- Publicizing Your Site with Signatures
Exercise 3-2 -- Writing Subject Lines That Get Noticed
Exercise 3-3 -- Writing the Body of the Announcement
Exercise 3-4 -- Announcing in General Announcement Forums
Exercise 3-5 -- Targeting Special Interest Newsgroups
Exercise 3-6 -- Improving Your Announcement's Reception
Exercise 3-7 -- Preparing a Discussion Group Evaluation Report
Exercise 3-8 -- Reaching Target Audiences in Mailing Lists
Exercise 3-9 -- Recapping the Ideas in This Chapter
Exercise 4-2 -- Selecting Sites for Your Classified Ad
Exercise 4-3 -- Maximizing Results from Classified Ads
Exercise 4-4 -- Recording Results of Your Classified Ads
Exercise 4-5 -- Recapping the Ideas in This Lesson
Exercise 5-1 – Organizing a Database of Essential Web Resources
Exercise 5-2 -- Finding Super Directories for Your Link
Exercise 5-5 – Requesting Links at Complementary Sites
Exercise 5-6 – Partnering with Other Sites
Exercise 5-7 – Compiling Your Own Super Directory
Exercise 5-8 – Recapping Ideas in This Lesson
Exercise 6-2 – Benefitting from Competitors’ Internet Presence
Exercise 6-3 – Adding Information-Rich Resources to Your Database
Exercise 6-4 – Developing a Database of Promotion Resources
Exercise 6-6 – Recapping Ideas in This Lesson
Exercise 7-1 – Listing Discussion Groups for Possible Participation
Exercise 7-2 -- Evaluating Which Discussion Groups to Join
Exercise 7-3 -- Planning to Participate in Selected Groups
Exercise 7-4 – Joining in on Group Discussions
Exercise 7-5 – Monitoring Discussion Groups for Responses
Exercise 7-6 -- Recapping Ideas in This Chapter
Exercise 8-1 -- Building Your Email List
Exercise 8-2 – Administering an E-mail List
Exercise 8-3 -- Guidelines for Proper Use of an Email List
Exercise 8-5 – Promoting Traffic with Newsletters, Ezines, Bulletins
Exercise 8-6 – Marketing with Direct E-mail
Exercise 8-7 --Building Traffic with Automatic E-mails
Exercise 8-8 – Renting Somebody Else’s Mailing Lists
Exercise 8-9 – Recapping Ideas in This Lesson
Exercise 9-1 – Planning Your Media Campaign
Exercise 9-2 – Making Your Site More "Media-Friendly"
Exercise 9-3 – Writing Press Releases for Your Media Page
Exercise 9-5 – Contacting the Media with Email News Releases
Exercise 9-6 -- Writing Effective News Releases
Exercise 9-7 – Monitoring Results of Your Media Campaign
Exercise 9-8 – Improving Future Media Campaigns
Exercise 9-9 – Getting Professional Help
Exercise 10-1 – Planning Your Advertising Campaign
Exercise 10-3 – Finding Suitable Locations For Banner Ads
Exercise 10-4 – Minimizing Advertising Costs
Exercise 10-5 – Tracking the Effectiveness of Banner Ads
Exercise 10-6 –Preparing Your Site to Sell Advertising
Exercise 10-7 – Trying Banner Ad Exchanges, Networks and Auctions
Exercise 10-8 – Sponsoring Newsletters and Mailing Lists
Exercise 10-9 -- Using Off-Line Advertising to Boost Traffic
Exercise 11-1 – Analyzing Traffic Patterns
Exercise 11-2 – Finding New Niches and New Target Audiences
Exercise 11-3 -- Leveraging Popular Web Pages
Exercise 11-4 – Creating "Events" to Generate Web Traffic
Exercise 11-5 – Leveraging New Web Content for Maximum Results
Exercise 11-6 – Generating Repeat Visits
Exercise 11-7 -- Keeping Pace with Technology
Exercise 11-10 -- Reviewing This Guide Regularly
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Black Belt

Black Belt

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Published by: Nelson Giovanni Tiburcio on Jan 28, 2012
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