Dan Rose is Documented@Davos TranscriptDocumented@Davos 2012
PETE CASHMORE: Hi. I'm Pete Cashmore, CEO and founder of Mashable. You'rewatching Documented@Davos with Scribd and Mashable, talking to technology leadershere at Davos with the World Economic Forum. We're delighted to have with us DanRose, who's VP Partnerships at Facebook. Dan, welcome.DAN ROSE: Thank you for having me.PETE CASHMORE: Thanks for joining us. I think we can jump right in. I mean,Facebook is busy, busy on the partnership side. What kind of partnerships are youworking on, what are you excited about right now?DAN ROSE: Well, we're talking about open graph and the new functionality that welaunched at f8 several months ago, which really allows developers to plug into Facebook.And in particular, gives our users a way to add content from applications to their Timeline.So, last week we launched 60 new open graph partners-- companies like Foodspottingand Pinterest, where you can now go around the web and not only pin your favoritecontent from different sites, but actually have that content show up on your Facebook Timeline so that when people go there, they can check out the stuff that you're doing.PETE CASHMORE: You mentioned Pinterest. Our audience is crazy for Pinterest.What's the appeal of that? Why has it suddenly taken off?