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Table Of Contents

Acknowledgements
How to use your CIMA Learning System
Guide to the icons used within this text
Study technique
Paper E1 – Enterprise Operations
The Global Business Environment
LEARNING OUTCOMES
1.1 Introduction
1.2Free trade and economic nationalism/ protectionism
1.2.1 International trade
1.2.2 Liberalisation – free trade
1.2.3 Economic nationalism
1.3 Comparative and competitive advantage
1.3.1 Comparative advantage
1.3.2 Competitive advantage – Porter’s Diamond
1.4 Outsourcing and offshoring
1.4.1 The growth of outsourcing
1.4.2 Advantages of outsourcing
1.4.3 Drawbacks of outsourcing
1.4.4 Offshoring
1.5 Emerging market multinationals
1.5.1 Globalisation
1.5.2 How transition economies change
1.5.3Emerging market multinationals and international influence
1.6National account balances and monetary policy
1.6.1 Fiscal policy
1.6.2 International trade
1.6.3 Monetary policy
1.8.2 The role of society
1.8.3 The role of government
1.9 Corporate social responsibility
1.9.1 General principles of CSR
1.9.2The scope for international variation: developed and developing economies
1.10 Corporate governance
1.10.1 Why corporate governance?
1.10.2 Stakeholders and government
1.10.3 General principles (The Combined Code)
1.10.4 The benefits of corporate governance
1.11 The impact of regulation on the firm
1.11.1 The legal environment
Solutions to Revision Questions 1
2.1 Information and information systems
2.1.1 The role of information systems in organisations
2.2Organisational dependence on information systems
2.2.1 Emerging IS trends in organisations
2.2.2 IT – enabled transformation
2.2.3 Teams: dispersed and virtual
2.3Information technology, contexts and change
2.4 Challenges in IS implementation
2.4.1 Evaluating information systems
2.4.2 Privacy and security
2.4.3 Changeover approaches
2.4.4 Managing systems implementation
2.5Organising and managing IS activities within a corporate framework
2.5.1 IS outsourcing
2.5.2Aligning information systems with business strategy
2.6 Summary
Solutions to Revision Questions 2
Operations Management
3.1 Shifting perspectives
3.1.1 Procurement and operations
3.1.2 Strategic issues
3.2Operations and organisational competitiveness
3.2.1 Operations strategy and the organisation
3.2.2 The supply chain
3.3 Operations and service organisations
3.4 Sustainability in operations management
3.5 Quality management thinking
3.5.1 Methods of quality measurement
3.5.2 Approaches to quality management
3.6 Process design
3.6.1 Process maps
3.6.2 Systems used in operations management
3.7 Lean management
3.7.1 Managing inventory
3.7.2 Managing operational capacity
3.7.3 Practices of continuous improvement
3.8 Planning quality programmes
3.8.1 Implementing TQM
3.9 Supplier relationships
3.9.1 Supply chain management
3.9.2 The lean supply chain
3.10 Summary
Solutions to Revision Questions 3
Marketing
4.1 The marketing concept
4.1.1 Differing business philosophies
4.2 The marketing environment
4.3 Marketing in a not-for-profit context
4.3.1 Marketing for Charities
4.3.2 Marketing for non-governmental organisations
4.3.3 Marketing for the public sector
4.4 The social context of marketing behaviour
4.4.1 Social marketing
4.4.2Corporate social responsibility in a marketing context
4.5 Consumer behaviour
4.5.1 Factors affecting buying decisions
4.5.2 The buying process
4.5.3 Buyer behaviour
4.5.4 Theories of consumer behaviour
4.6Market research, segmentation, targeting and positioning
4.6.1 Market research
4.6.2 Market segmentation
4.6.3 Targeting and positioning
4.7 The marketing mix
4.7.1 The product mix
4.7.2 Place
4.7.3 Promotional tools and the promotional mix
4.7.4 Price
4.7.5 Extending the marketing mix
4.8 Marketing contexts
4.8.1 Consumer marketing
4.8.2 Business-to-business marketing
4.8.3 Services marketing
4.8.4 Direct marketing and distribution channels
4.8.5 Interactive marketing
4.8.6 e-marketing, e-business and e-commerce
4.8.7 Internal marketing
4.9 The market planning process
4.9.1 Strategic marketing
4.9.2 Product development and the product life cycle
4.9.3 Investing in products
4.9.4 Pricing strategies
4.10 Branding
4.10.1 Brand equity
4.10.2 Experiential marketing
4.11 Summary
Solutions to Revision Questions 4
Managing Human Capital
5.1Human resource management and organisational success
5.1.1Human resource management, motivation and opportunity
5.1.2 The psychological contract and retention
5.1.3 Employees and the corporate dimension
5.2 Ethical behaviour
5.3 Developing the human resource
5.3.1 Recruitment
5.3.2 Selection
5.3.3 Induction
5.3.4 Appraisals
5.3.5 Development and training
5.3.6 Career planning
5.3.7 Employment practices
5.4 Motivation and incentives
5.4.1 Designing reward systems
5.5Improving the opportunities for employees contribution
5.6Line managers and human resource practices
5.7 HR planning
5.8 Summary
Solutions to Revision Questions 5
Revision technique
Planning
Getting down to work
Tips for the final revision phase
Format of the examination
Section A: compulsory objective test questions
Section B: compulsory short answer questions
Section C: a choice of question
Examination-standard revision questions and solutions
A Style Revision Questions
Solutions to A Style Revision Questions
B Style Revision Questions
Solutions to B Style Revision Questions
C Style Revision Questions
Solutions to C Style Revision Questions
Exam Q & As
Index
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Published by 'Jerome Chetty

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Published by: 'Jerome Chetty on Jan 31, 2012
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