Paperback ISBN: 978-0-7494-6524-7E-book ISBN: 978-0-7494-6460-8RRP: £14.99Publication date: April 2012224pp, 234 x 156mm
Brilliant, original and entertaining,
is called upon for his expertise asa strategist by many of the world’s mostadmired and ambitious companies. As wellas writing several ground-breaking businessbooks, he is also a sought-after speaker onsubjects including strategy, innovation,leadership and competitive advantage. Hehas been elected to the customer servicehall of fame and as a star of humanresources. Today, he is a fellow of the RSA with an MBA and PhD fromWarwick Business School. He has been featured on national and internationalradio, television and newspapers. His books include:
The Strategy Book
TheTruth About Innovation
Why They Don’t Buy
. Hewrites on www.maxmckeown.com and www.twitter.com/maxmckeown.