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Adaptability - Excerpt

Adaptability - Excerpt

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Published by Max Mckeown
Adaptability tells you all you need to know about the art of winning in an age of uncertainty. Real-world examples bring the rules to life. In a blend of innovation and strategy, it is possible to rewrite the rules in your favor.

Adaptability is the key human trait. The ability to adapt faster and smarter than the situation is what makes the powerful difference between adapting to cope and adapting to win. Our history is a story of adaptation and change. And in times of brutal competition and economic uncertainty, it has never been more important to understand how to adapt successfully.

In a series of powerful rules, Max Mckeown explores how to increase the adaptability of you and your organization to create winning positions. Fascinating real-world examples from business, government, military and sport bring the rules of Adaptability to life - from the world's most innovative corporations to street-level creativity emerging from the slums.

Adaptability is a powerful, practical and inspirational guide to success in uncertain times.

About the Author
Max Mckeown is an author, consultant and popular speaker in the strategy field. His list of clients includes many major corporations across multiple sectors, such as Microsoft, Virgin, 2012 Olympics, Sony, Barclays and Vodafone to name just a few. A well-known speaker on subjects such as innovation, engagement and competitive advantage, he is also the author of several books including The Strategy Book, and The Truth About Innovation.
Adaptability tells you all you need to know about the art of winning in an age of uncertainty. Real-world examples bring the rules to life. In a blend of innovation and strategy, it is possible to rewrite the rules in your favor.

Adaptability is the key human trait. The ability to adapt faster and smarter than the situation is what makes the powerful difference between adapting to cope and adapting to win. Our history is a story of adaptation and change. And in times of brutal competition and economic uncertainty, it has never been more important to understand how to adapt successfully.

In a series of powerful rules, Max Mckeown explores how to increase the adaptability of you and your organization to create winning positions. Fascinating real-world examples from business, government, military and sport bring the rules of Adaptability to life - from the world's most innovative corporations to street-level creativity emerging from the slums.

Adaptability is a powerful, practical and inspirational guide to success in uncertain times.

About the Author
Max Mckeown is an author, consultant and popular speaker in the strategy field. His list of clients includes many major corporations across multiple sectors, such as Microsoft, Virgin, 2012 Olympics, Sony, Barclays and Vodafone to name just a few. A well-known speaker on subjects such as innovation, engagement and competitive advantage, he is also the author of several books including The Strategy Book, and The Truth About Innovation.

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Categories:Types, Business/Law
Published by: Max Mckeown on Jan 31, 2012
Copyright:Traditional Copyright: All rights reserved

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07/06/2012

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Paperback ISBN: 978-0-7494-6524-7E-book ISBN: 978-0-7494-6460-8RRP: £14.99Publication date: April 2012224pp, 234 x 156mm
Brilliant, original and entertaining,
MaxMckeown
is called upon for his expertise asa strategist by many of the world’s mostadmired and ambitious companies. As wellas writing several ground-breaking businessbooks, he is also a sought-after speaker onsubjects including strategy, innovation,leadership and competitive advantage. Hehas been elected to the customer servicehall of fame and as a star of humanresources. Today, he is a fellow of the RSA with an MBA and PhD fromWarwick Business School. He has been featured on national and internationalradio, television and newspapers. His books include:
The Strategy Book 
,
TheTruth About Innovation
,
Unshrink 
,
Why They Don’t Buy 
and
E-Customer 
. Hewrites on www.maxmckeown.com and www.twitter.com/maxmckeown.
THE AUTHOR:
www.koganpage.com
 
Contents
Introduction: In search of adaptability 1PART ONE RECOGNIZE THE NEED TO ADAPT 11
Rule 1
Play your own game 13
Rule 2
All failure is failure to adapt 19
Rule 3
Embrace unacceptable wisdom 27
Rule 4
F*** with the rules 39
Rule 5
Stability is a dangerous illusion 51
Rule 6
Stupid survives until smart succeeds 69
PART TWO UNDERSTAND NECESSARY ADAPTATION 79
Rule 7
Learning fast better than failing fast 81
Rule 8
Plan B matters most 89
Rule 9
Free radicals 101
Rule 10
Think better together 111
Rule 11
Get a kick-ass partner 125
Adaptability

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