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Impactul Internetului Asupra Practicii de Relatii Publice

Impactul Internetului Asupra Practicii de Relatii Publice

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Published by: leo_dorina on Jan 31, 2012
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UNIVERSITATEA „AL. I. CUZA” IAŞIFACULTATEA DE FILOSOFIESPECIALIZAREA COMUNICARE SOCIALǍ ŞI RELAŢII PUBLICE
LUCRARE DE LICENŢǍ
IMPACTUL INTERNETULUIASUPRA PRACTICII DE RELAŢII PUBLICE
COORDONATOR ŞTIINŢIFIC,CONF.UNIV.DR. GHEORGHE-ILIE FÂRTECANDIDAT,MARIA-DIANA HUŞTIUIAŞI, 2007
 
CUPRINSIntroducere
...........................................................................................................................41. Locul şi rolul relaţiilor publice într-o societate contemporană..........................................91.1. Ce sunt relaţiile publice?.................................................................................................91.2. Tipuri de relaţii publice.................................................................................................141.3. Obiectivele activităţii de relaţii publice........................................................................151.4. Instrumente folosite în practica de relaţii publice.........................................................171.5. Activităţi de relaţii publice............................................................................................25
2.Internet-spaţiu informaţional şi de comunicare
...........................................................312.1. Scurtistoric....................................................................................................................312.2. Reţeaua şi serviciile sale................................................................................................312.3. Punctele tari şi punctele slabe ale Internetului..............................................................322.4. Impactul social al Internetului.......................................................................................372.5. CulturaInternet..............................................................................................................38
3. Aliniamente generale ale e-PR 
......................................................................................393.1. Introducere în e-PR.......................................................................................................393.2. Ce sunt e-PR?................................................................................................................403.3. Obiective ale e-PR.........................................................................................................423.4.
Stakeholders
..................................................................................................................433.5. Instrumente ale e-PR.....................................................................................................453.6. e-PR şi sfera economică................................................................................................653.7. e-PR şi sfera politică.....................................................................................................68
4. Studiu de caz: Campania electorală online
.................................................................724.1.
 Executive Summary
.......................................................................................................724.2. Campania.......................................................................................................................734.3.Analiza...........................................................................................................................782
 
4.4. Echipa - Structură şi responsabilităţi.............................................................................834.5. Costuri şi Implementare................................................................................................854.6. Milestones.....................................................................................................................89
Concluzii
.............................................................................................................................91
Bibliografie
........................................................................................................................93
Anexe
...................................................................................................................................963

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