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Table Of Contents

The Key to Branding
Strategic Brand Management
Process
Bookmark, Read, Acknowledge!
The Concept of Brand Equity
The Concept of
Customer-Based Brand Equity
Determinants of
Building
Brand Elements
Benefits of
as a Bridge
Salience Dimensions
Performance Dimensions
Imagery Dimensions
Judgment Dimensions
Feelings Dimensions
Resonance Dimensions
Brand Positioning
Issues in Implementing
Establishing Category
Membership
Identifying & Choosing
POP s & POD s
Communicating & Establishing
Strategies to Reconcile
Attribute & Benefit Trade-Offs
Sustaining & Evolving
Core Brand Values
Brand Mantras
Personalizing Marketing
Experiential Marketing
Permission Marketing
(Seth Godin)
10 Questions to Evaluate
Permission Marketing Program
One-to-One Marketing:
Competitive Rationale
Consumer Differentiation
Five Key Steps
Buzz Marketing
(Emanuel Rosen)
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branding101-120119073806-phpapp01

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Published by Lavric Silviu

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Published by: Lavric Silviu on Jan 31, 2012
Copyright:Attribution Non-commercial

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06/13/2012

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