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Open innovation has given birth

to a growing marketpIace for
innovations and expertise.
l&G |s connect|ng w|th the most |nnovat|ve m|nds |n the wor|d
to deve|op products that |mprove consumers ||ves. Once we |now
where the |nnovat|on opportun|t|es are, we br|ng tremendous
|nnovat|ve resources and |nnovat|on d|sc|p||ne to the tas|. ve
dene |nnovat|on broad|y |n terms o what |t |s, who's respons|b|e
or |t, where |t comes rom, and how |t's commerc|a||zed.
l&G wants to co||aborate and cocreate w|th the best ava||ab|e
ta|ent anywhere |n the wor|d. ve want to be the company you
most want to wor| w|th because you |now a partnersh|p w|th l&G
w||| be more reward|ng than any other opt|on ava||ab|e to you.
Our v|s|on |s s|mp|e. ve want to be |nown as the company that
co||aborates - |ns|de and out better than any other company
|n the wor|d.
/.G. Laey
Cha|rman o the board
and Ch|e Lxecut|ve Ocer
he lrocter & Gamb|e Company
Competitive advantage often comes
from coIIaborations that Ieverage the
discoveries and innovations of others.
Our Connect + Leve|op ca|| to act|on |s 'Co||aborat|ng or Va|ue
Creat|on' - va|ue creat|on or l&G and va|ue creat|on or our
co||aborat|on partners. ve embrace C+L as an essent|a| 'ow
to v|n' strategy o our |nnovat|on process.
Connect + Leve|op can be used |n every aspect o |nnovat|on,
rom techno|ogy to manuactur|ng, and we are comm|tted to
the synergy o externa| partners and our own expert|se across
the ent|re |nnovat|on spectrum to ach|eve brea|through resu|ts.
ve are |oo||ng or new bus|ness opportun|t|es, emerg|ng
techno|og|es, pac|ag|ng, manuactur|ng processes, products,
dev|ces, and |nnovat|on serv|ces, that w||| enhance and speed
our |nnovat|on to mar|et. ve need your best th|n||ng and
|nnovat|on to he|p us deve|op more susta|nab|e mater|a|s,
products, and processes.
ve have expanded our C+L ocus to |nc|ude connect|on nodes
that were not prev|ous|y tapped |nto |n a system|c way. hese
|nc|ude Sma|| to Med|um S|ze Lnterpr|ses, Capab|||ty and Serv|ce
lrov|ders, Government lunded Research & Leve|opment
Organ|zat|ons, and /cadem|a.
o eect|ve|y co||aborate w|th |nnovators, we understand the
need or ex|b|e, ag||e bus|ness partner|ng approaches because
'one s|ze doesn't t a||.' ve are comm|tted to nd|ng the
'v|nv|n' |n every co||aborat|on.
bruce brown
Ch|e echno|ogy Ocer
he lrocter & Gamb|e Company
P&G's Wide Range of Products
v|th over 300 brands |n more than 160 countr|es, the breadth o our bus|ness creates opportun|t|es to connect techno|ogy across
categor|es |n unexpected ways. ln near|y b0 d|verse product categor|es, l&G str|ves to prov|de super|or qua||ty and va|ue to |mprove
the ||ves o the wor|d's consumers.
/nt|persp|rants -
baby - & odd|er Care
Co|ognes -
Commerc|a| lroducts -
Cosmet|cs -
Leodorants -
L|sh Care -
labr|c Care -
lem|n|ne Care -
a|r Care -
a|r Co|orants -
ea|th Care -
ouseho|d C|eaners -
lndustr|a| Chem|ca|s -
Laundry -
Ora| Care -
laper lroducts -
lersona| C|eans|ng -
let Care -
lortab|e lower batter|es -
lrescr|pt|on Lrugs -
lrest|ge lragrances -
lroess|ona| a|r Care -
Razors/b|ades -
S||n Care -
Sma|| ouseho|d /pp||ances -
Snac|s -
Spec|a| labr|c Care -
vater lur|cat|on -
lndustry lnnovation Leader
lnormat|on Resources, lnc.'s annua| study cons|stent|y ran|s
l&G products among the top ten New lroduct lacesetters or
nonood brands.
ln 200/ l&G products aga|n he|d ve o the top ten spots w|th
erba| Lssences a|r Care, |de S|mp|e l|easures Letergent, Ga|n
!oyu| Lxpress|ons Letergent, lebreze Not|ceab|es /|r lreshener,
and Crest lroea|th oothpaste.
The Lconomist's lnnovation Award
ln October 200/, the award was presented to l&G or our
Connect + Leve|op approach to |nnovat|on. he Lconom|st
pane| be||eved C+L represented the most |nuent|a| approach
to Corporate 0se o lnnovat|on |n the |ast twe|ve months, sett|ng
a pace wh|ch other compan|es w||| need to match. "lrocter &
Gamb|e's ach|evements |n |nnovat|on are remar|ab|e because
o the s|||| w|th wh|ch the company has |nst|tut|ona||zed processes
and procedures that a||ow |nnovat|on to come rom customers
and partners, as we|| as researchers and mar|eters w|th|n the
company |tse|." (om Standage, bus|ness Ld|tor, he Lconom|st)
Together we can create more vaIue than we ever couId aIone.
l&G aces tough |nnovat|on cha||enges or wh|ch there |s somewhere, e|ther |ns|de
or outs|de the company, a un|que|y prepared m|nd w|th the r|ght comb|nat|on o expert|se
and exper|ence to so|ve the prob|em.
hree b||||on t|mes a day, l - &G brands touch the ||ves o peop|e
around the wor|d
More than SS3 b||||on |n sa|es -
#1 |n g|oba| sa|es and g|oba| mar|et share |n our -
core bus|nesses
26 R - &L ac|||t|es |n 11 countr|es on 4 cont|nents
lor every one o the 9,000 topnotch sc|ent|sts |ns|de l&G,
there are another 200 outs|de. hat's 1.S m||||on peop|e and
l&G wants to co||aborate w|th these enterpr|s|ng sc|ent|sts and
|nnovators around the g|obe to nd so|ut|ons to our toughest
|nnovat|on cha||enges.
ve are cont|nu|ng to ocus on |dent|y|ng co||aborat|on
opportun|t|es w|th |nd|v|dua| |nnovators, sma|| and med|um
When you partner with P&G you beneht from our gIobaI scaIe.
Connect|ng w|th l&G a||ows you to tap |nto unpara||e|ed |nnovat|on opportun|t|es, g|oba| d|str|but|on and wor|dw|de mar|et|ng assets.
More than 9,000 R - &L resources represent|ng S0 countr|es
w|th more than 1,100 lhL |eve|
ve conduct more than 10,000 consumer research stud|es -
every year and are the wor|d's |argest advert|ser
s|zed bus|ness partners, un|vers|t|es, sp|nos, corporat|ons,
capab|||ty and serv|ce prov|ders, government unded R&L
organ|zat|ons, venture cap|ta| rms, and ange| und partners.
Our goa| |s to |dent|y and co||aborate w|th |nnovators who can
he|p us cons|stent|y |mprove ex|st|ng brands and create new
products that de||ght the wor|d's consumers.
ounce

Somet|mes |t's the |nd|v|dua| who ma|es a d|erence
l&G |ntroduced bounce, the wor|d's rst dryeradded sotener, ater acqu|r|ng
the product techno|ogy rom an |ndependent |nventor |n Canada. e deve|oped
the |nnovat|ve abr|ccare so|ut|on wor||ng at home and had patented |t. l&G
||censed the techno|ogy rom h|m and comb|ned h|s wor| w|th that o our
sc|ent|sts, resu|t|ng |n bounce.
/erospace -
/gr|cu|ture -
b|o|og|ca| Sc|ences -
Chem|stry -
Consumer lroducts -
Lducat|on -
L|ectron|c Lata lrocess|ng -
Lnergy -
loods -
ea|th and ve||ness -
Mater|a|s -
Mechan|ca| -
Med|ca| -
lersona| Care -
ransportat|on -
GIobaI C+D Hubs
lnnovat|on can come rom anyone, anywhere. o ac|||tate our
Connect + Leve|op eorts to nd |nnovators on a g|oba| bas|s,
we have estab||shed reg|ona| C+L ubs |n North /mer|ca, Lat|n
/mer|ca, Lurope, !apan, Ch|na and lnd|a to he|p us |dent|y and
ma|e connect|ons w|th top |nnovators throughout the wor|d.
rowse P&G's lnnovation Assets
/t www.pgconnectdeve|op.com, you can see a number o assets
ava||ab|e or ||cense. trademar|s, techno|og|es, eng|neer|ng
so|ut|ons, bus|ness serv|ces, mar|et research methods and
mode|s, and more |n the o||ow|ng areas.
Rapid Submission and Response Process
by v|s|t|ng www.pgconnectdeve|op.com you can qu|c||y rev|ew
our subm|ss|on process and eas||y subm|t your |nnovat|on to l&G
or cons|derat|on. Your subm|ss|on rece|ves a trac||ng number
that a||ows you to o||ow |t through the process at a|| t|mes. he
subm|ss|on w||| be orwarded to the organ|zat|on w|th|n l&G
whose needs are best matched to your subm|ss|on. Lva|uat|on w|||
beg|n and you w||| rece|ve a rep|y as qu|c||y as poss|b|e to |nd|cate
whether or not there |s |nterest to pursue urther d|scuss|on.
Partners Are Viewed As An Lxtension
of Our Organization
l&G recogn|zes the |mportance o treat|ng externa| |nnovators
as true co||aborat|on partners and we understand that eect|ve
co||aborat|on |s based on a re|at|onsh|p o openness and trust.
ve recogn|ze and apprec|ate the un|que |deas and capab|||t|es
o our partners and we co||aborate open|y w|th them to de||ver
brea|through |nnovat|ons to consumers and ach|eve mutua|
success both or l&G and our externa| partners.
OIay

Regenerist
brea|through techno|ogy rom a sma|| company |n lrance
/ ew years ago the o||s |n our S||n Care organ|zat|on were |oo||ng both |nterna||y
and externa||y or ant|wr|n||e techno|ogy opt|ons or next generat|on O|ay products.
he externa| search eorts |nc|uded mon|tor|ng o act|v|t|es at var|ous techn|ca|
meet|ngs around the g|obe. lt was at one o those techn|ca| meet|ngs that l&G
rst |earned o a new pept|de techno|ogy deve|oped by a sma|| cosmet|cs company
|n lrance. he pept|de wound up be|ng a |ey techno|ogy used |n S||n Care's
b|oc|buster O|ay Regener|st.
No matter what your
bus|ness category or
unct|on |s, there may
be an opportun|ty or
us to wor| together.
Partner of Choice
ve recogn|ze the |mportance o wor||ng to ensure externa| partners see l&G as the 'partner o cho|ce' to commerc|a||ze d|srupt|ve
bus|ness mode|s, new products, and brea|through techno|og|es. ve understand how to wor| w|th a d|verse array o |nnovat|on
partners and ut|||ze ex|b|e, ag||e partner|ng bus|ness mode|s to de||ver the r|ght opportun|t|es or co||aborat|on.
l&G understands that so||d partnersh|ps are bu||t on a oundat|on o trust and mutua| success. ve wor| to estab||sh strong
co||aborat|ve re|at|onsh|ps and to ma|nta|n those re|at|onsh|ps because they have the potent|a| or add|t|ona| co||aborat|on
opportun|t|es |n the uture. ve have |mproved the process and response t|me to subm|ss|ons, we have embraced a m|ndset that we
must wor| w|th externa| |nnovators as an extens|on o our R&L organ|zat|on, and we understand that our reg|ona| C+L ub Leaders
can be h|gh|y eect|ve as the externa| ace o our Connect + Leve|op eorts.
CoIIaboration with Providers of Services and CapabiIities
l&G recogn|zes the tremendous opportun|t|es or w|nw|n co||aborat|ons w|th externa| partners |n the area o capab|||t|es and serv|ces,
|n both the deve|oped and emerg|ng reg|ons o the wor|d, and across both pr|vate|y and pub||c|y unded organ|zat|ons. You may
be ab|e to prov|de a serv|ce or capab|||ty that |s needed by l&G but |s not w|th|n our own set o core strengths. ve recogn|ze that
capab|||ty and serv|ce partners can de||ver both sav|ngs and new |nnovat|on approaches. ve are |nterested |n estab||sh|ng mutua||y
benec|a| co||aborat|ons w|th capab|||ty and serv|ce prov|ders |n areas such as.
lnnovating with SmaII to Medium
Lnterprises (SMLs)
ln the past 20 years, a s|gn|cant change has ta|en p|ace |n the
|andscape o R&L and |nte||ectua| property ownersh|p. Large,
mu|t|nat|ona| compan|es are no |onger respons|b|e or the bu||
o R&L spend|ng and ll. he sh|t |n R&L spend|ng to SMLs puts
them |n the pos|t|on to part|c|pate |n open |nnovat|on and prov|des
them acce|erated routes to |nternat|ona| mar|ets by partner|ng
w|th mu|t|nat|ona| compan|es |||e l&G. hese partnersh|ps w|||
g|ve SMLs a tru|y g|oba| reach and w||| g|ve l&G access to
|nnovat|on opportun|t|es through |ncreased ava||ab|||ty and
ut|||zat|on o |nowhow.
ve are ocused on becom|ng more adept at |dent|y|ng SMLs
and partner|ng w|th them as an |ncreas|ng source o d|srupt|ve
mar|et |nnovat|on or bus|ness mode|s, products, d|scont|nuous
techno|og|es, mater|a|s, dev|ces and pac|ag|ng.
l&G |s espec|a||y eager to |dent|y |nnovat|ve sma|| and med|um
s|zed bus|ness partners to nd ear|y stage product prototypes
and techno|ogy co||aborat|on opportun|t|es.
/na|yt|ca| est|ng Serv|ces -
lerormance est|ng -
Lng|neer|ng Serv|ces -
Mode||ng and S|mu|at|on -
Lata Management -
Saety est|ng -
lac|ag|ng -
C||n|ca| Serv|ces -
lroduct and lac|age Les|gn -
Consumer and Mar|et Research -
Genera| Research Labs -
lroduct and lac|age lrototyp|ng -
bus|ness lrocess Opt|m|zat|on -
Contract lormu|at|on ouses -
b|o/Chem|ca| echno|ogy -
Know|edge and ll Serv|ces -
PringIes

Stix
Le||ght|ng North /mer|can consumers w|th a product rom !apan
l&G |dent|ed an |nmar|et product that de||ghts consumers and partnered w|th
a maor ood company |n !apan to de||ver lr|ng|es St|x to North /mer|ca. lr|ng|es
St|x |s a great tast|ng, ba|ed not r|ed, wheat st|c| that shares s|m||ar equ|ty to
lr|ng|es - a un, |rres|st|b|e snac||ng exper|ence. he partner prov|ded the product,
a p|ug and p|ay manuactur|ng capab|||ty, and a robust |nnovat|on p|pe||ne wh||e
l&G prov|des the trademar|, d|str|but|on, and mar|et|ng.
Open |nnovat|on means
wor||ng w|th externa|
partners as an extens|on
o our organ|zat|on.
CommerciaI lnnovation
l&G |s |oo||ng externa||y to |dent|y commerc|a| |nnovat|on
opportun|t|es that generate tr|a|, new usage and consumpt|on
on ex|st|ng products, w|thout a product or pac|age change.
Commerc|a| |nnovat|ons g|ve consumers new reasons to be
|nterested |n - and |oya| to - a l&G brand. ve recogn|ze that
these opportun|t|es can come rom anyone, anywhere and we
are |nterested |n co||aborat|ng w|th you | you have a commerc|a|
|nnovat|on that can s|gn|cant|y |ncrease the sa|e o l&G's
ex|st|ng brands or products.
Universities and Research lnstitutes
he un|vers|ty sett|ng oers a r|ch env|ronment or co||aborat|ve
research between mu|t|nat|ona| compan|es and |ead|ng academ|c
|nst|tut|ons. l&G va|ues the v|ta| ro|e academ|a p|ays |n d|scover|ng
and deve|op|ng so|ut|ons to many o the wor|d's most compe|||ng
techn|ca| cha||enges and we have a r|ch h|story o estab||sh|ng
research co||aborat|ons w|th our co||eagues |n academ|a. l&G
|s ded|cated to bu||d|ng mutua||y benec|a| re|at|onsh|ps w|th
|ead|ng un|vers|t|es and research |nst|tutes to acce|erate |nnovat|on
and prov|de va|ue as a co||aborat|on partner.
ve prov|de tens o m||||ons o do||ars |n co||aborat|ve sponsored
research und|ng to un|vers|t|es and research |nst|tutes around
the wor|d. l&G |s very |nterested |n eva|uat|ng ear|y or |ate stage
|nnovat|ons rom un|vers|t|es and research |nst|tutes that can
eed our product deve|opment p|pe||ne. 0n|vers|ty connect|ons
he|ped dr|ve the success o severa| o our b||||on do||ar brands
|||e Crest, ead & Shou|ders, and /ctone|.
ReIiabiIity TechnoIogy
lropr|etary so|ut|ons and brea|through th|n||ng or manuactur|ng
|mprovement and cap|ta| product|v|ty
Re||ab|||ty echno|ogy |s a set o propr|etary too|s, wor| processes, and brea|through
approaches and gu|de||nes created by l&G to dr|ve asset ut|||zat|on, product|v|ty
|mprovement and |n|t|at|ve respons|veness. Leve|oped |n conunct|on w|th the
Los /|amos Nat|ona| Lab, Re||ab|||ty echno|ogy has been dep|oyed to l&G's 1b0+
ac|||t|es wor|dw|de, sav|ng more than S1 b||||on annua||y. l&G has out||censed
Re||ab|||ty echno|ogy or more than e|ght years, ta||or|ng the su|te o too|s to meet
each company's needs and prov|d|ng them w|th cr|t|ca| handson support. hese
compan|es have cons|stent|y rea||zed |mproved speed to mar|et, |ower cap|ta|
spend|ng, h|gher product|v|ty and greater than two and a ha| po|nts o marg|n
expans|on. One c||ent est|mates sav|ngs o more than Sb00 m||||on annua||y.
You and P&G...
think of the possibiIities
Lo you have the next gamechang|ng product, pac|age,
techno|ogy, process, or commerc|a| |nnovat|on to he|p |mprove
the ||ves o the wor|d's consumers`
C+L |s about |ncreas|ng both our |nnovat|on '|mports' and 'exports'
to |ncrease the pace o |nnovat|on and new product deve|opment.
lt's not ust sc|ence.
Yes, we are |nterested |n co||aborat|ng w|th you or techno|ogy
so|ut|ons across more than 1b0 areas o sc|ence. but we are a|so
|nterested |n co||aborat|ng on.
lac|ag|ng -
Les|gn -
rademar| L|cens|ng -
Susta|nab|||ty -
L|str|but|on -
bus|ness Mode| lnnovat|on -
Mar|et|ng Mode|s -
Consumer Research Methods -
Manuactur|ng lrocesses -
Commerc|a| lnnovat|on -
ogether we can create more va|ue than we ever cou|d a|one.
vhether you have a wor|dc|ass |nnovat|on to share w|th us
or are |nterested |n l&G's |nte||ectua| property |n the areas o l,
manuactur|ng, consumer |now|edge and more, we want to be
your partner o cho|ce.
GIad

Joint Venture
!o|ntventure w|th a compet|tor
Lven though l&G's prom|s|ng p|ast|c |m techno|ogy d|scovered through d|aper
research proved successu| |n test mar|et, |t was not strateg|c or us to become
a new p|ayer |n such a we||estab||shed category. lnstead, C+L |ed to a o|nt venture
w|th C|orox, one o l&G's b|ggest compet|tors, who a|ready had strong brand
equ|ty and the |ead|ng p|ast|c wrap - G|ad. l&G br|ngs g|oba| mar|et|ng expert|se
and |nte||ectua| property beh|nd lress'n Sea| as we|| as uture |nnovat|ons, |nc|ud|ng
the revo|ut|onary G|ad lorcel|ex trash bag techno|ogy. C|orox br|ngs brand equ|ty,
ocused R&L |n p|ast|cs and res|ns, and the organ|zat|ona| structure or creat|ng
and d|str|but|ng new p|ast|c |m products. h|s a||ows cont|nu|ng co||aborat|on
on add|t|ona| |n|t|at|ves |n the p|ast|c |m bus|ness and proves that compet|tors
can wor| together and ach|eve mutua| trust and success.
o |earn more about opportun|t|es to
co||aborate w|th l&G, p|ease v|s|t our
Connect + Leve|op webs|te at.
www.pgconnectdeveIop.com
WiII you become a part of P&G's
gIobaI innovation network?
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V|s|t our Connect + Leve|op webs|te
www.pgconnectdeveIop.com
Creating a GIobaI lnnovation Network
to etter Serve Consumers
"Connect + Leve|op starts w|th a m|ndset. l l need
an |dea, or a new bus|ness opportun|ty or have a
techn|ca| prob|em to so|ve, someone, somewhere
has what l need. l ust need to nd them."
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200S l&G. /|| r|ghts reserved.
lr|nted |n 0.S./.