Assignment 2a

Comparative Essay on Lynx 2012 - The Final Edition

LO
To make comparisons between print and moving image advertising To establish the audiences for these adverts To understand how representations of gender are targeted towards a specific audience

Which Magazines?
Which magazines would you expect to see this advert in? Make a list of the possible magazine titles based on your knowledge.

NUTS Magazine DEC 2011

Why might Lynx choose to advertise in these three magazines?

What about these titles? How does this extend the range of the audience for Lynx?

Humour?

Cinema or TV
or both?

And which films would it be suitable to advertise before?

Brainstorm
Create an ideal list of TV channels and Programmes for Lynx to advertise in Create a list of movie genres most appropriate for the product based on who is the target audience What can you tell from these lists about the audience and its expectations?

The Key Concepts of Media

Media Forms (including language, narrative, ideology, genre) Media Audiences

Media Representations

Media Institutions How we analyse the texts we look at an listen to The reasons why people consume media texts

Role Play
Think like an advertising executive

Pair 1

A womens magazine owner A distributor of Romantic Comedy films Discuss the kinds of audiences for your products (magazines and films) and which products and services you want to advertise with them.

Pair 2
The person in charge of marketing for Lynx The advertising creative who came up with the idea for the 2012 ads. Plan a strategy for advertising this latest Lynx brand where, when, how, why? Think about how might you advertise to women?

Role Play
Working in fours Imagine a meeting between: A womens magazine owner A distributor of Romantic Comedy films The person in charge of marketing for Lynx The advertising creative who came up with the idea for the 2012 ads.

Plenary
What are the difficulties in planning your advertising strategy? What problems did you encounter trying to persuade these potential clients? What are the priorities for magazine companies and film distributors?