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Table Of Contents

Chapter 1: A Time for Revolution
Chapter 2: The Sham CEO and the Trader’s Mindset
The Sham CEOS
The Trader’s Mindset
Chapter 3: Our Market Reality
Chapter 4: Mistakes and Solutions
Mistake #1: Our CEOs Operate “My Way or No Way”
Solution #1: Clearly Defne Responsibilities
Mistake #2: Operating by Assumption
Solution #2: Operate with Intent, Hire the Right People
Mistake #3: We Don’t Listen and Adapt
Solution #3: Listen to Those Who Know and Begin to Change
Mistake #4: We use our money muscle the wrong way
Solution #4: Use Your Money Wisely
Mistake #5: Failure to Innovate
Solution #5: Keep our innovators home!
The Four Ps
The Emerging markets
Chapter 6: Corporate Strategy
Chapter 7: Marketing vs. Advertising
Marketing Moves On: We Stand Still
Advertising: The Middle Eastern Businessman’s Dead-End Path
Chapter 8: Putting The Right Brains On The Right Trains
Keep CFOs out of Marketing
Right-brainers for CEO!
Branding our Way Forward
Chapter 9: The Shape We’re In
The Ego without the Experience
Theories and Other Big Words
P&G, Unilever: Great Success, Bad Examples
Me-too brands
The Advertising Money Pit
The Rattled Chair CEOs
The Rise of the Ego: The Fall of the Brand
The CEO That Fell Asleep
Do CEOs snore over marketing presentations?
Chapter 11: Toward Solutions
Acknowledgment and Acceptance
The CEO Solution: Replace Yourself
The Face of Change
Our Young CEOs
The Need for Offcial Oversight and Support
A Marketing Call to Action
Other Suggestions
To shareholders
To Business owners
To Governments
To Citizens
To Entrepreneurs
What is your objection?
Chapter 13: Conclusion
P. 1
Brand Revolution

Brand Revolution

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Published by iUniverseBooks
Revolutions continue to proliferate throughout the developing world, especially in the Middle East. But did you know that marketing plays a role in the unrest?Brand revolution doesn’t automatically lead to the overthrow of a dictator, but the way we market goods and services can play an important role in the fight against tyranny. In fact, without a shift in the commercial world, broader revolutions would have much smaller chances of success.Join marketing expert Said Aghil Baaghil, who explores a new mindset that is taking hold in the Middle East and beyond. Participants in the revolution and outside observers alike will discover how a new generation of leaders can lead regional brands to a more global platform. He also provides methods for conducting business in order to make your brand thrive—no matter where your business is located; promoting organizational change; and cultivating employees that can succeed in a globalized world. He takes a wide view, examining ways in which entire nations are branding themselves to promote tourism and create stronger economies. Shift your strategic focus with ease and achieve your financial and organizational goals with Brand Revolution.
Revolutions continue to proliferate throughout the developing world, especially in the Middle East. But did you know that marketing plays a role in the unrest?Brand revolution doesn’t automatically lead to the overthrow of a dictator, but the way we market goods and services can play an important role in the fight against tyranny. In fact, without a shift in the commercial world, broader revolutions would have much smaller chances of success.Join marketing expert Said Aghil Baaghil, who explores a new mindset that is taking hold in the Middle East and beyond. Participants in the revolution and outside observers alike will discover how a new generation of leaders can lead regional brands to a more global platform. He also provides methods for conducting business in order to make your brand thrive—no matter where your business is located; promoting organizational change; and cultivating employees that can succeed in a globalized world. He takes a wide view, examining ways in which entire nations are branding themselves to promote tourism and create stronger economies. Shift your strategic focus with ease and achieve your financial and organizational goals with Brand Revolution.

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Published by: iUniverseBooks on Feb 02, 2012
Copyright:Traditional Copyright: All rights reservedISBN:9781469732503
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10/01/2014

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