PepsiCo is a world leader in convenient snacks, foods and beverages, with revenues of more than$39 billion and over 185,000 employees. The company consists of PepsiCo Americas Foods(PAF), PepsiCo Americas Beverages (PAB) and PepsiCo International (PI). PAF includes Frito-Lay North America, Quaker Foods North America and all Latin America food and snack businesses, including Sabritas and Gamesa businesses in Mexico. PAB includes PepsiCoBeverages North America and all Latin American beverage businesses. PI includes all PepsiCo businesses in the United Kingdom, Europe, Asia, Middle East and Africa. PepsiCo brands areavailable in nearly 200 countries and generate sales at the retail level of more than $98 billion. Some of PepsiCo's brand names are more than 100-years-old, but the corporation isrelatively young. PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay.Tropicana was acquired in 1998 and PepsiCo merged with The Quaker Oats Company, includingGatorade, in 2001.PepsiCo offers product choices to meet a broad variety of needs and preference -- from fun-for-you items to product choices that contribute to healthier lifestyles. PepsiCo’s mission is: “To bethe world's premier consumer “Products Company” focused on convenient foods and beverages.We seek to produce healthy financial rewards to investors as we provide opportunities for growthand enrichment to our employees, our business partners and the communities in which weoperate. And in everything we do, we strive for honesty, fairness and integrity.”(www.pepsico.com)
PepsiCo World Headquarters is located in Purchase, New York. The seven-building headquarterscomplex was designed by Edward Durrell Stone, one of America's foremost architects.
Haidiri Beverages Private Limited, Pakistan
The Haidiri Beverages Group was set up in 1979 and is Pepsi's sole selling agent for DistrictRawalpindi and Islamabad. It is based in the CDA Industrial Triangle, Kahuta Road, Islamabad.It manages the supply for several wholesalers, retailers, restaurants, hotels and other such foodoutlets. In order to achieve the projected sales targets effectively, the organization ensures acomprehensive strategic alignment with the overall Pepsi Cola’s business strategy. HaideriBeverages’ primary functions are to conduct a systematic manufacturing and supply of the product without any tactical flaws. Backed by a powerful competitive strategy and empowered by some effective supply chain strategies, the group has been managing an effective supply chainthrough out the region. It has set up a sophisticated manufacturing and storage plant inRawalpindi with multiple production units and huge production capacity. Haidiri Beverages hasdifferent management departments dealing with specialized Marketing, Human Resource,Information Technology and Supply Chain Processes. In this section we conduct a brief analysisof the basic supply chain management functions of Haidri beverages.1