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Ahsan Riaz Uni Id 1092187396468

Ahsan Riaz Uni Id 1092187396468

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Impacts Of Business Strategies On UK Retail : A Case Study Of Tesco Plc (My Final Dissertation)
Impacts Of Business Strategies On UK Retail : A Case Study Of Tesco Plc (My Final Dissertation)

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Published by: ahsan1379 on Feb 02, 2012
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Submitted By : MUHAMMAD AHSAN RIAZSupervisor : Hector Dela VictoriaUniversity Student Number :
College Student Number : 130479
 Submitted In Partial Fulfilment of the MBA FinanceUniversity Of Wales (London College of Business) January 2012
In the name of Allah (God) who is the most Beneficent and Merciful. All praise to Allah, theAlmighty, on whom ultimately we depend for sustenance and guidance. I will like to offermy sincerest gratitude to my research supervisor Mr. Hector Dela Victoria for his support &guidance throughout the preparation of this dissertation. Without which I would not havebeen able to complete my dissertation.I will also like to thank all those who helped me throughout my life in the development of knowledge and in facing the hardships of life. I will like to mention the love and devotion of my uncle Mr.Aamir Hafeez Butt & I will like to use this opportunity to mention the affectionand prayers of my brother, Muhammad Mohsin Riaz & my friends, Abdul Majid, ImranFaisal, Khurram Adeel,Malik Waqar Ali,Mudasir Husnain ,Aqeel Ahmad,MuhammdShahbaz,
” A T Gr8” & last but not the least
my one & only
sweet Fv8 Sis “Zaib”.All of these
people have gave me motivation and helped me pursue my goals.I sincerely wish them all best of luck for the rest of their lives. May Almighty Allah helpthem all in pursuing their goals and may Allah bless them with happiness and joys (Amen).
I dedicate this thesis to my late grandfather, “Haji Fazal Elahi”, who was always a source of 
inspiration for me throughout my life. I will also like to appreciate the sacrifices, love anddevotion of my
mother, “Tayyaba Tahira”, without these two people in my life; I would not
have been able to achieve this milestone.
The business strategies play a very crucial and vital role in achieving sustainable competitiveadvantage. Organisations overall revenue, profits and image could be enhanced by adoptingthe business strategies which attract more and more customers and which help to retaincurrent customers and build customer loyalty. Different strategists have come up withdifferent definition for strategy and different organisations chose different strategies in orderto achieve competitive strength and long term competitive advantage over the business rivals.
CHAPTER -1 Introduction
1.1) Introduction 71.2) Aims of the Research Study 81.3) Objectives of the Research Study 81.4) Research Questions 81.5) Rational of the Study 91.6) Back ground of the Study 91.7) Scope of the Study 101.8) Overview of the Dissertation 111.9) Summery 11
 CHAPTER-2 Literature Review
2.1) INTRODUCTION 132.1.2) Definition 132.1.3) Strategy defined by Michael Porter 132.1.4) Strategy & Henry Mintzberg 142.2) Strategy at Different Organisational Levels of Business 142.2.1) Corporate Strategy 142.2.2) Business Unit Strategy 142.2.3) Operational Strategy 142.3) Strategic decisions 142.3.1) Setting Long-term direction of an organization 142.3.2) Securing advantage 142.3.3)
Scope of an organization’s Activities
152.3.4) Using the links between the organization & the Environment 152.3.5) Major resource Change 152.3.6) Values & Expectations 152.3.7) Strategic decision affects operational decisions 152.3.8) the long-term Plan 152.3.9) Big Challenges 152.3.10) Interdependency 152.3.11) Tests of good strategy Value added Consistency Competitive advantage 162.4) Mintzberg 5P Model 162.4.1) Strategy as a Plan 172.4.2) Strategy as Ploy 172.4.3) Strategy as Pattern 172.4.4) Strategy as Position 182.4.5) Strategy as Perspective 182.5) Introduction to Business Strategy 182.6) INTRODUCTION TO ENVIRONMENT ANALYSIS 192.7) PESTLIED 20

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