Columbus Council on World Affairs

14 November 2008

Beyond Facebook: Technology in Education

Jay Jordan
President and CEO OCLC

OCLC: 1967
a nonprofit, membership, computer library service and research organization

academic libraries

54

Frederick Kilgour
founder, 1914-2006

OSU Main Library

1st offices

Furthering access to the worlds information... reducing the rate of rise of per-unit library costs

The OCLC cooperative: 2008

69,826 libraries in 112 countries

1,355 55,284
Cataloging eBooks Reference Digitization & Preservation Resource Sharing Collection Analysis

5,639 1,080 882 4,253 1,015 320

OCLC: 27 offices in 10 countries

Australia: Footscray, Victoria Perth, Western Australia Canada: Calgary, Alberta Chambly, Quebec Winnipeg, Manitoba China: Beijing France: Asnires sur Seine Germany: Berlin Bonn Oberhaching

Mexico: Mexico City Netherlands: Leiden Switzerland: Basel United Kingdom: Birmingham Sheffield St. Andrews

United States: Bethlehem, Pennsylvania Blackwood, New Jersey Bloomfield, New Jersey Boulder, Colorado Dublin, Ohio Lacey, Washington Ontario, California Overland Park, Kansas San Mateo, California Seattle, Washington Washington, D.C.

WorldCat bibliographic database

90.6m Books 4.6m Serials 3.6m Visual materials 1.6m Maps

3.8m Sound recordings 2.4m Scores .8m Computer files .9m Archival collections

108 million records 1.29 billion holdings

OCLC Programs and Research: Agenda

supporting new modes of research, teaching and learning managing the collective collection renovating descriptive and organizing practices modeling new service infrastructures architecture and standards measurement and behaviors

trends and events in the information industry

OUR
s p a c e

Graphic: FooBar by eBoy, Berlin

The Information Community

Membership Reports/Studies

84% use search engines to begin an information search 2% begin an information search on a library Web site 90% are satisfied with search engines libraries = books

Trends in social networking

Social Networking audience grew by 64 million users in first half of 2008 Facebook is worlds largest with 120 million+ users MySpace has saturated the US market hi5 is exploding !

Source: www.insidefacebook.com (July 27, 2008)

Facebook statistics

started in Harvard dorm room in 2004 600 employees 120 million+ active users #1 social media site (6 million groups) #1 photo sharing application (10 billion photos) #4 most-trafficked website in the world (comScore) Over 55,000 regional, work-related, collegiate and high school networks 24,000 applications built on the platform

Facebook usage

20 minutes
time average user spends on Facebook per visit
(Facebook)

32 pages
number of pages per visit
(Alexa)

Most common activities

Browsing profiles Using applications Browsing pictures
(Freiert, 2007)

Demographics of Facebook 2008

Visits to Social Networking Sites

29%
Monthly or less

37%
Daily

34%
Weekly

71%
Once a week or more

25 Facebook Apps for Education

For Students
Books iRead: Share books, reviews DoResearch4me: Gather information using a thesis statement Flashcards: Create flash cards to help you study on Facebook Wikiseek Search: Find Wikipedia articles through Facebook SkoolPool: Get the lowdown on schools Rate My Professors: What other students think of professors JSTOR Search: Find full text research articles Notely: Wrangle calendar, notes, assignments, etc. Study Groups: Group project collaboration Get Homework Help: Connected with tutors and students SwapRoll: Trade text books and save money Notecentric: Take and share notes inside Facebook Class Notes: Find scanned notes for classes

For Teachers and Administrators

BookTag: Share, loan books and create quizzes Webinaria: Record and share videos Mathematical Formulas: Distribute formulas and solutions SlideShare: Create presentations for students

For Everyone in Education

Calendar: Organize your days, set reminders To-Do List: Stay on top of tasks Zoho Online Office: Share Zoho documents Courses: Add courses, post announcements and assignments, search university reviews Files: Store and retrieve documents in Facebook WorldCat: Do research, catalog collections, share information with students HeyMath!: M ini-movies explain difficult math concepts CourseFeed: Class sharing, announcements, file storage, notifications

Facebook Generation: Who Are They?

Millennials / NextGens / EchoBoomers / Gen Y Born 19791994 70-80 million strong 14-29 year olds By 2010 will outnumber Baby Boomers!

Screenagers!

Youngest of the Facebook Generation Term coined in 1996 by Rushkoff Used here for 12-18 year olds Affinity for electronic communication

Teens and social media

Pew Internet and American Life Report The use of social media gains a greater foothold in teen life as they embrace the conversational nature of interactive online media. Nearly two-thirds of online teens are content creators Social networking sites are hubs of teen content-creating activity Teen blogging accounts for dramatic growth in content creation

Millennials dont use the library

The library is a good source if you have several months. Hard to find things in library catalog. Tried [physical] library but had to revert to online library resources. Yeah, I don't step in the library anymore better to read a 25-page article from JSTOR than 250-page book. Sometimes content can be sacrificed for format.

Millennials want convenient and quick information

Also I just go ask my dad, and he'll tell me how to put in a fence, you know? So why sort through all this material when he'll just tell me? you need to know which database with abstracting, indexing Google, I don't have to know, I go to one spot. first thing I do, is, I go to Google I don't go into the [library] system unless I have to because there's like 15 logins, you have to get into the research databases. Then it takes you out of that to [the local consortium] I had the Google tool bar on my browser. I dont even have to go to a search engine anymore. I mean it is literally one tab down

Now what ????

What OCLC is doing

Tailor content Shape collections Make discovery & delivery easy Incorporating more relevant types of content

Enabling usercontributed content Partnerships Web services Mobile interfaces 24x7 access

NetLibrary: eBooks and eAudiobooks

eBooks
171,000 titles 7,000 eAudiobooks 420 publishers

WebJunction and e-learning

Funded by Bill & Melinda Gates Foundation 32,000 library staff registered 70,000 unique monthly visitors Programs:
Rural library sustainability Spanish language outreach Technology planning Online learning

WorldCat.org

WorldCat.org: Facebook Widget

WorldCat.org: Cite Me!

WorldCat.org Reviews

WorldCat Identities

QuestionPoint Qwidget

Chat widget HTML snippet Facebook, MySpace, etc.

WorldCat API and the iPhone

OCLC and Google to exchange data, link digitized books to WorldCat

Synchronizes WorldCat with digital collections of interest to the membership Participating organizations provide OCLC with a regular feed of metadata WorldCat is automatically updated with new MARC records as materials become available Reciprocal linking between WorldCat and the host site Automatic

Google Embedded Viewer API

Embedded book previews will immediately begin appearing on book retailer and publisher sites as well as in library catalogs Google and its partners hope to make the contents of GBS significantly more attractive to bloggers and librarians

What can libraries and schools do?

Connect intentionally with each other Integrate physical spaces with virtual services Provide a comfortable environment Support collaboration Update infrastructure Redesign roles

Conclusion

By understanding them, we can serve everyone better

One final thought

The future is here. Its just not evenly distributed.

William Gibson

Thank You!