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Table Of Contents

Why read this book?
My opportunity: why will or won’t this work?
Will the fish bite?
Is this a good market?
Is this a good industry?
How long will your advantage last?
What drives your entrepreneurial dream?
What to do beforeyou write your business plan
How to learn what you don’t know you don’t know1
Market analysis worksheet
Industry analysis checklist1
Do-it-yourself marketing research for your new business road test1
Evidence-based forecasting1
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The New Business Road Test

The New Business Road Test

Ratings: (0)|Views: 987|Likes:
Published by David Clark

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Published by: David Clark on Feb 02, 2012
Copyright:Attribution Non-commercial

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09/04/2014

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