Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
2Activity
0 of .
Results for:
No results containing your search query
P. 1
Raja Rajamannar is Documented@Davos Transcript

Raja Rajamannar is Documented@Davos Transcript

Ratings: (0)|Views: 56 |Likes:
Published by DocumentedatDavos
Randi Zuckerberg interviews Raja Rajamannar of Humana at the World Economic Forum 2012
Randi Zuckerberg interviews Raja Rajamannar of Humana at the World Economic Forum 2012

More info:

Published by: DocumentedatDavos on Feb 03, 2012
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

02/03/2012

pdf

text

original

 
RajaRajamannarofHumanaisDocumented@DavosTranscriptDocumented@Davos2012
RANDIZUCKERBERG:ThanksfortuningintoourcoverageofDocumented@DavosfromtheWorldEconomicForum.MynameisRandiZuckerberg,andIamthrilledtobeheretodaywithRajaRajamannarofHumana.Thankyousomuchforjoining.Now,forthosewho--Humana'saFortune100company.Butforthosewhodon'tknowthegreatworkyoudo,canyougiveeveryonealittleinformation?RAJARAJAMANNAR:Right.Humanais,asyourightlysaid,aFortunate100company.Essentiallythehealthspace.Wetreatourmissionasoneofhelpingpeopleachievelifelongwellbeing.Sowhichmeansweplayaroleinthehealthecosystemwhereverthereisanopportunitytoimprove.Improvetheconsumerswellbeing.Sowehavegot,forexample,healthinsurance,whichisourcorebusiness.Wealsohavegotpharmacydistribution.Weareintobicycles.Weareintovideogames.Sowe'vegotafullrangeofenablingproductsthathelppeopleachievelifelongwellbeing.RANDIZUCKERBERG:Andnow,youweretellingmeaboutkindofana-hamomentyouhadwithyoursonthatIreallyenjoyed.RAJARAJAMANNAR:Right.ItwasaverycuriousthingwhichhappenedabouttwoandahalfyearsbackwhenIwaswatchingmyson.Andheabout11yearsatthetime.AndhewasconstantlyplayingwithhisNintendoGameBoy.AndIwaswatching,hewasplayingforhoursandhourstogether.SoItoldhim,[?Keshev,?]whydon'tyougooutandplay.Whydon'tyoujustgoandbikeandgetsomeexercise.Hesays,Dad,that'sboring.Thatwastrulyana-hamomentformebecausecuriously,anythingwhichisreallygoodforyoutendstobeeitherboringorpainful.Andanythingwhichisnotgoodforyouisverydeliciousandyouindulgeinthosekindofthings.Andthat'shownaturehasmadeit.Iknowit'sareallyqueerkindofathing.Andwhatwesaidis,insteadoffightingthiskindofanaturalphenomena,howcanweleverageit?Whichmeans,howcanwemakehealthythingsfunandfunthingshealthy,sothatpeoplewillactuallystartindulginginthingsthataregoodforthemandavoidthosewhicharereallybadforthem?RANDIZUCKERBERG:Soyou'verecentlylaunchedsomeexcitingthings,avideogamewithUbisoftandafewotherinitiatives.
 
RAJARAJAMANNAR:Right.Sooneofthethingsalongthismantraofhowdoyoumakehealthythingsfunandfunthingshealthy,iswearetryingtofigureoutwherecouldbethatintersectionbetweenhealthandfun?One,forexample,isgaming.Sogamificationofhealthisabigdeal.AndwhenIsayfun,it'snotjustonlyforthekids.It'sacrosstheentirespectrumofpopulation.Soforexample,wehavecreatedsomegameswhichhelptheelderlypeoplegainmoremobility.Sotheseareforgeriatricmobility.Thentherearegameswhicharefocusedontheholisticaspectsofachildwhoisobese.WhenIwalkintomyson'sclassroomtoday,Iseethatthenumberofboysandgirlswhoareoverweightandobeseisscary.It'salmost2/3ofthepeople,ofthekids,they'reobeseoroverweight.Sowesaid,howcanweactuallytacklethesituationintotality?Itisnotjustexercise.It'sacombinationofexercise.It'sacombinationofhealthliteracy.It'sacombinationofnutrition,allthesethings[UNINTELLIGIBLE].RANDIZUCKERBERG:Changingofmindset.RAJARAJAMANNAR:Exactly.Sowehavegotaprogramaround--agamearoundchildhoodobesity.Andlikewise,stressisoneofthebiggestkillersamongstmostofthepeople.Anditissoeasilycontrollableifonlyyouknowwhattodoaboutit.Sowehavecreatedsomegamesaroundstressmanagement.Sowearebringingallthesethingstogether.Andlikewise,withthephysicalworld,thosepeoplewhoarenotreallygoingtositintheirlivingworkandworkonit,wehavecreatedabicycle.Sothere'saHumanahealthbikewhereithasgotawholebunchofbiometrics.Sowhenyousitonabike,itmeasuresyourbiometricsasyou'repeddling.It'ssomethingwhichtakesyoufrompointAtopointB.Itisnotabikethatsitsinyourhome.Soeachtimeyougetonthebikeandyou'repeddling,wemeasureyourbiometricresponsetotheactualeffortyou'reputtingonthebikeandmovingaround.Andforeveryonemilethatyoubike,you'regetting[?more?]point.It'sawholeecosystemaroundthebikethatwe'recreating.RANDIZUCKERBERG:Soyoutapintothatkindofinstantgratificationthatpeoplelove.RAJARAJAMANNAR:Exactly.RANDIZUCKERBERG:It'sgreat.Especiallywiththeriseofsocialmediaandtechnologyasprolificasitis,there'ssomanywonderfulthingsthatcomewithit.Butasyoumentioned,it'simportanttoteachkidshealthandactuallygettingoutandmovingtoo.

Activity (2)

You've already reviewed this. Edit your review.
1 thousand reads
1 hundred reads

You're Reading a Free Preview

Download