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Table Of Contents

C. Intermarket Effects
II. Background & Supply Chain
A. A Short History
B. Software vs. Hardware
C. Operating Systems
D. Wireless Service Providers
E. Purchasing Options
F. Apps
III. U.S. Smartphone Market Today
1. Market Participants
2. Market Shares/Value Pool
3. Summary
B. Bases of Competition
C. Smartphone Operating Systems
1. Android
2. iOS
3. BlackBerry OS
4. Windows Mobile
5. webOS
6. Windows Phone 7
IV. Threat Analysis in General
A. Substitution
B. Threat of Entry
1. Economies of Scale
2. Intellectual Property
3. Commoditized Parts, but Not Engineering
4. Regulation
5. Market Growth
6. Brand Loyalty
C. Rivalry
V. Firm-specific Threat Analysis
A. Apple
D. Motorola, Samsung, LG
E. HP/Palm
VI. Summary of Intermarket-level Effects
VII. Conclusion
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Cromar, Scott - U.S. Smart Phone Market Report

Cromar, Scott - U.S. Smart Phone Market Report

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Published by Pedja Puselja

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Published by: Pedja Puselja on Feb 03, 2012
Copyright:Attribution Non-commercial


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