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Troika Branding

Troika Branding

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Published by Connor Swegle

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Published by: Connor Swegle on Feb 03, 2012
Copyright:Attribution Non-commercial

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02/03/2012

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Troika is a brand strategy, design, and consulting firm that pairs strategicthinking with implementation expertise.
TROIKA
ResearchCompetitive AnalysisBrand Positioning (Brand Strategy)Campaign StrategyCommunication StrategyNaming
BRAND STRATEGY
Logo DesignPromotional PackagingBrand PackagingShow PackagingInsert System Development Outdoor DesignPrint DesignBrand Standard Development Brand Usage Guides
BRAND DESIGN
Concept Development Tease/Launch CampaignsPrint CampaignsConsumer AdvertisingBusiness to Business Advertising
CREATIVE CAMPAIGNS
Think TanksBrand Audit Creative Process Audit Brand Implementation/MaintenanceBrand Activation
CONSULTING
Strategy is the guiding principle that provides a clear platformfor execution.Design is how brands are brought to life. Creative Campaigns communicate a message to businesspartners and consumers across integrated or individual mediatouch points.Consulting services determine and solve specific brandchallenges using our experience and specialists.This is the
category
we use to collect the services for clients.Internally, we group our process under these categories.This is our
headline positioning
when people ask what wedo. Our differentiation comes in that we pair thinking withimplementation.These are the
services
we offer that a client would buybroken down by the final product, not the process.

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