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Nancy Lublin is Documented@Davos Transcript

Nancy Lublin is Documented@Davos Transcript

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Published by DocumentedatDavos
Randi Zuckerberg interviews Nancy Lublin, chief executive officer and chief old person, DoSomething.org at the World Economic Forum in Davos, Switzerland 2012.
Randi Zuckerberg interviews Nancy Lublin, chief executive officer and chief old person, DoSomething.org at the World Economic Forum in Davos, Switzerland 2012.

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Published by: DocumentedatDavos on Feb 03, 2012
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02/15/2012

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NancyLublinofDoSomething.orgisDocumented@DavosTranscriptDocumented@Davos2012
RANDIZUCKERBERG:WelcometoourDocumented@DavoscoverageoftheWorldEconomicForum.MynameisRandiZuckerberg,andIamthrilledtobeherewithNancyLublin,CEOandchiefoldpersonofdosomething.org.Greattitle.NANCYLUBLIN:Thankyou.RANDIZUCKERBERG:ItmustberefreshingtocomeandbeoneoftheyoungestpeopleattheWorldEconomicForum.NANCYLUBLIN:Iusedtobe,butnowtheyhavetheGlobalShapers.Sothereare70trulyyoungpeoplewalkingaroundDavos.RANDIZUCKERBERG:Iguesstheyreallycartedinalltheyoungpeople.NANCYLUBLIN:Theydid.Theyshippedinsomeyoungpeople.AndIhadabigbirthdaylastyear,soIguessI'mnevergoingtofeelyoungagain.Sad.RANDIZUCKERBERG:Youngatheart.NANCYLUBLIN:Forever.RANDIZUCKERBERG:Nowyou'redoingsomereallyexcitingworkwithteens.OneofthethingsthatI'vebeenreadingalotrecentlyisthatteensaredefinitelysavvieraboutprivacyonlinethanpeoplethinktheyare.Whatdoyouthinkpeoplewouldbesurprisedtoknowaboutteensandtech?NANCYLUBLIN:They'remuchsavvier.Weweresurprised.Imean,thesavvyactuallyisn'tsurprisingusbecauseweinteractwithteensallthetime.Ithinkthesavvystuffissurprisingreallyoldpeople.Here'ssomethingthat'ssurprising.We'redoingalotwithtexting.2billionpeopletexteveryday.It'sthenumberoneformofcommunicationforteens,isactuallytexting.50%ofthemhaveanautotextsignature.Thiswassupersurprising.Sotherearethingslikethey'llsendatexttotheirmom,likewe'llbehomefordinner.Gunsintoair.Orlike,needtodomyhomework.Dancelikenoone'swatching.Likereallyrandom--RANDIZUCKERBERG:Soundsliketheiridentity.NANCYLUBLIN:That'stheiridentityandit'sautomatedontoeverytextmessagetheysend.Andsometimestheymakenosense,andwewerereallyshockedtofindthat.
 
RANDIZUCKERBERG:That'samazing.Somobile,hugeamongthisdemographic.Whataresomeofthethingsthatyouguysareworkingonthere?NANCYLUBLIN:Somobile,everybodythinksaboutmobileappsandmobileweb.Andwe'reworkingonthat.We'regoingtoreleasethefirstoneofthose.Weactuallyjusthiredachiefdigitalofficer.SoAdamHirschjustjoinedusfromMashable.He'sgoingtobeoverseeingallofthat.RANDIZUCKERBERG:That'sgreatnews.NANCYLUBLIN:It'sgreatnews.Andthosearegoingtobereleasedsoon.Butwe'rereallyfocusedontext,whichiskindofliketheold--it'slikethetypewriterofthetechnologyworld.No,butpeopledon'tuseatypewriteranymore.It'slike--Idon'tnow.I'vegottothinkofabettermetaphor.Butpeopleareactuallytexting.Andteensespeciallyaretextingmorethananythingelse.RANDIZUCKERBERG:Likeifwewereteensrightnow,wewouldn'tevenbehavingthisconversationverbally.Wewouldjustbe--NANCYLUBLIN:Orwe'dbetextingwhiledoingit.Beinglike,loveyourlipstick.Loveyourshoes.RANDIZUCKERBERG:Gunsblazing.NANCYLUBLIN:Ido,bytheway.Ilovetheshoes.Whatwouldbeyourautotextsignature?I'mjustturningthetablesnow.Whatwouldbeyourautotextsignatureifyouhadone?RANDIZUCKERBERG:SomethingaboutVegasprobably.ClassywithatouchofVegas.NANCYLUBLIN:Great.LikethisweekminewouldhavetobewhathappensinDavos,staysinDavos.Isthatagoodtext--RANDIZUCKERBERG:Oh,Ilikethat.Exceptwithmediaitdoesn'treallystayinDavos.NANCYLUBLIN:No,itdoesn'treally,doesit?Butthat'stheotherthingabouttextingthat'sinteresting,isthat'saninherentlyone-on-onetechnology.Sowhilepeopletalkaboutitasasocialmediumbecauseit'smobile.Soeverythingwe'redoingwithtextisexciting.Theoptoutrateislow,theactionrateishigh.Ithasa100%openrate,a100%openrate.Itoverindexesforminorityandurbanyouth.Theonlystickypartisthatit'snotsocial,soit'sveryhardtogrow.

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