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Table Of Contents

1 INTRODUCTION
1.1 Topic of the thesis project
1.2 Methodology
2 COMMISSIONER DORTMUNDtourismus e.V
2.1 Company profile
2.2 Service spectrum and touristic features of Dortmund
2.3 Website of DORTMUNDtourismus e.V
3 MARKETING IN GENERAL
3.1 General idea of marketing
3.2 Progress of marketing
3.3 Segmentation and direct marketing
3.4 Channels
3.5 SMEs and changes in Marketing
3.6 What is important in marketing?
3.7 Communication in marketing
4 ONLINE MARKETING GENERAL
4.1 Opportunities and challenges
4.2 Advantages
5 SOCIAL MEDIA MARKETING
5.1 Basics for social media marketing resulting from Marketing
5.2 Definitions
5.3 The users in online social media
5.4 Features of social media
5.5 User-generated content
5.6 Marketing principles for social media
6 PLATFORMS IN SOCIAL MEDIA
6.1 FACEBOOK
6.2 YouTube
6.3 Flickr
7 MARKETING SUGGESTIONS
7.1 Communication
7.2 Benchmarking and other Facebook pages
7.3 Suggestions related to the Facebook quiz
7.4 Cross-media marketing
7.5 User reporters
7.6 User generated content
7.8 Internal information forum
7.9 Tag editing based on keyword and popularity analysis
7.10 Charity
8 CONCLUSIONS
BIBLIOGRAPHY
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Thesis Thomas Steinrucken

Thesis Thomas Steinrucken

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Published by Ngoc Nguyen

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Published by: Ngoc Nguyen on Feb 04, 2012
Copyright:Attribution Non-commercial

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