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Marketing Planning

Marketing Planning

Ratings: (0)|Views: 211|Likes:
Published by Berlin A. Asong
Identify and explain different levels of planning in organisations.
Understand the relationship between corporate & marketing plans.
What is the difference between strategic marketing plan and tactical plan? Does the distinction matter?
What should be included in the (strategic) marketing plan?
Evaluate the role of marketing planning.
What are the benefits of marketing planning to the firm?
What challenges are associated with marketing planning?
Identify and explain different levels of planning in organisations.
Understand the relationship between corporate & marketing plans.
What is the difference between strategic marketing plan and tactical plan? Does the distinction matter?
What should be included in the (strategic) marketing plan?
Evaluate the role of marketing planning.
What are the benefits of marketing planning to the firm?
What challenges are associated with marketing planning?

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Categories:Types, Presentations
Published by: Berlin A. Asong on Feb 04, 2012
Copyright:Traditional Copyright: All rights reserved
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03/17/2014

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